This year’s Dreamforce has served as a tremendous showcase of innovation and technology, kicked off by Monday’s release of the new Salesforce1. However, one of the most anticipated announcements has been the product keynote on the future of the Salesforce ExactTarget Marketing Cloud.
As the newest...
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The biggest news on the marketing front from today’s keynote was demonstration of the infrastructure that will connect the Marketing Cloud to the “Internet of Things.” Salesforce calls it “The Internet of Customers,” which fits perfectly considering that massive collection of data will allow both...
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The worlds largest software conference may seem like an unlikely location to find a group of passionate creatives, but that didn’t stop over a hundred content marketers from filling the room at Dreamforce this year to hear some of the industries leading minds speak about the current state of...
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I'm expecting all kinds of news this year at Dreamforce, between everything mobile and ExactTarget in the Marketing Cloud. This is my 3rd time at Dreamforce, I went in 2008 and again last year. My trip here from Boston was kind of a disaster, but that had no impact on the three things...
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Email marketing's return on investment is significantly higher than search, social, mobile and many other channels. While these other channels thrive at raising awareness, customer acquisition, and fostering conversations, email marketing is the power channel for retention marketing. Consumers...
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Whether you are joining us for Dreamforce in San Francisco or at home, a great way to stay up-to-date with all the action is to follow along with our social media channels. Here is a what you can expect to see and how you can participate in the conversation:
SalesforceLIVE
You can catch all the...
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You’re about to unveil fresh, hot content. Social media messaging in place? Check. Blog posts scheduled? Check. Outbound campaign built? Check. Strategy for the sales team? Well...we’ll shoot them an email...
Sadly, that’s how far too many content marketers “enable” their friends in...
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We are excited to have BuzzFeed founder, Jonah Peretti, present at Dreamforce this year. Peretti, who was also on the founding team of Huffington Post, will be discussing how content spreads in the age of social and mobile.
Before the big event, we caught up with Peretti to get an update...
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SalesforceLIVE video series
While most marketers are aware of the incredible
effect video can have as part of the marketing mix, I still see a lot of B2B
brands create top-of-the-funnel explainer videos and call it a day. This is a huge
mistake as a worthwhile video...
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