Followers are incredibly important to any brand on social media. Without your followers, you would have no one to share your content and engage with, making your social media presence redundant.
While we all know that simply measuring followers and likes does not ROI make, marking milestones...
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I'm not a big fan of predictions, but here's one I can safely make: Content marketers are going to get much cozier with sales this year.
The practice we call content marketing largely serves the needs of marketers––spreading awareness, gaining thought leadership, and producing leads....
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"If you build it, they will come" may work in the movies, but don't count on it when your company's blog is concerned. Yes, a blog can give you a powerful means of getting the public's attention, demonstrating your expertise and ability to solve customers' problems, and...
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Were he alive today, Mark Twain would probably have a soft spot for email because, much like the author himself, recent reports of email's death have been greatly exaggerated. In fact, email is not only alive-it's the number one direct channel in terms of daily use and consumer preference for...
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Everyone instantly recognizes the big company brand names. Coca-Cola, Starbucks, Target, and Google are no strangers to the media or to us; since these names are so well regarded they’re at household item status. But the question is how did those companies get to be the huge, widely known brands...
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Social media has truly given the consumer the ability to take charge of the conversation and offer instant feedback to your brand. Immediately visible and actionable by your customer service team, it's important to let customers know you've heard that feedback and are willing to respond, one way...
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Pardot's Adam Blitzer recently wrote about the importance of making sure your sales and marketing teams are always working together toward similar (if not the same) goals. As we enter 2014, this alignment is going to become even more important - and Adam isn't the only one who thinks...
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The most comprehensive marketing report of 2014 is here. ExactTarget surveyed over 2,500 marketers to identify the major challenges, areas of potential growth, and channel-by-channel strategies that marketers must know in 2014. That research is now available in our 2014 State of Marketing report....
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If you are having trouble measuring social media lead generation, you're not alone.
For most businesses, there are an infinite number of paths to conversion. Most analytics tools attribute a conversion to the last interaction. In other words, unless social media was the "last...
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