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Bruce McKenzie
B2B video expert Bruce McKenzie creates 2-Minute Explainer® videos that increases sales and shortens the selling cycle for IBM, BMC, Compuware and many other B2B technology organizations. His recent interview shares in more detail how to use animated videos that explains complex solutions or ideas in just 2 minutes with your LinkedIn lead generation efforts. Download the free audio recording and transcript.
The good news in video for sales is that it’s getting easier to make B2B videos that feel less like advertising and more like part of the conversation.
This is a result of several trends:
more people using video in social media
tools for making interactive web videos that behave like apps
the...
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Most B2B marketing videos do not support the buyer’s journey because they are product-centric. They accompany product introductions, reside on product pages and are featured in product promotions. Most B2B videos are designed for the “awareness” phase of the buyer’s journey—that is, “Introducing...
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Your marketing team is riding the wave of video. They are creating videos and distributing them through channels like YouTube, Slideshare, your blog, and paid media opportunities. But they are completely ignoring LinkedIn.
This creates an opportunity for sales reps and executives to use existing...
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