As a blog editor, I find that -- even more than recruiting writers, adding calls to action, creating editorial calendars, and searching for great photos -- I'm helping writers come up with "sharable" content ideas and innovative ways to format their posts.
A great blog is needs variety, so here are 50 ideas you can refer to next time you find yourself in a creative rut. Steal 'em, share 'em, and bookmark 'em. I know I will!
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How-to/Tutorial
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List (like this one!)
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Thought leader interview
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Customer interview
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Late-breaking industry news
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Company news
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Book excerpt (with permission)
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Thought leader guest post
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CEO guest post
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Event recap
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Crowdsourced article
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Statistics
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Customer story
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Parody
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What if?
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What not to do
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Video blog (vlog)
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FAQs
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Ebook/whitepaper excerpt
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Checklist
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Cheat sheet
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Breakdown of a Slideshare presentation
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Success story
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Infographic
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Survey or poll
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Quiz
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Contest
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Product announcement
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Make jokes
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Employee or event photos
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Webinar recap
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Event promotion
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Recap of top posts
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Recap of top ebooks/whitepapers
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Recap of top webinars
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Recap of top videos
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Favorite books
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Favorite podcasts
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Favorite videos
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Research findings
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Embedded tweets
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Tell a story
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Syndicate content from other blogs
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Summarize your results
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Solve customer problems
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Compare your job to bacon
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Live blog
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Write about a new team member
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Draw a cartoon
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Give kudos
What other kinds of blog posts are you writing? What formats have been most successful? Share your ideas in the comments below!