The holiday season is wonderful because people are buying for everyone in their lives. That's not the case during the first half of the year when there's a parade of generally single gift-recipient holidays, including Mother's Day, the graduation season, and Father's Day.
However, over the...
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When it comes time for the new year, there’s no shortage of articles about resolutions, inspiration, goal-setting, and tips for the future. And what better time to evaluate your successes and failures than when the calendar rolls back to January 1st? While it might seem tedious and repetitive,...
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A dashboard is a single screen that tracks a number of key metrics in real time. For sales and marketing, this is a place where the entire revenue creation team tracks your progress and collaborates around opportunities.
Here are nine principles to create killer dashboards. As you'll...
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Have you set goals for your business in 2014? Is accelerating your sales funnel somewhere on that list? If not, it certainly should be. Not only does a shorter sales cycle enable you to close deals faster, it also saves time, leads to a more unified relationship between marketing and sales...
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In many ways, a healthy relationship between your brand and its community parallels that of a healthy relationship between two people. Both relationships rest on simple tenets like respect, and both should be celebrated whenever possible.
When thinking about the connection you've built with...
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Digital marketing budgets will stay the same or increase for 98% of marketers, according to ExactTarget's new survey of over 2,500 marketing professionals, entitled, 2014 State of Marketing. This report analyzes marketers' responses to a variety of questions about their...
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Blogging is a proven way to drive traffic to your website and build an audience. Yet, despite its prominence as a sales and marketing tactic, not all who blog have mastered the basics. Variables like title optimization, body copy organization, imagery, links, and SEO keywords can have an...
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Just a few months ago, social media was so much simpler. Back then marketers were only concerned with the BIG three of social media: Facebook, LinkedIn and Twitter.
With just three major social sites, we all took the same approach. Hire someone, put him or her in charge of...
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As Woody Allen once said, “80% of success is just showing up.” As it turns out, the actor's advice works for success in blogging as well. Consistent writing (just showing up) is one factor in helping you succeed as a blogger. Other elements include title choice, spell and fact...
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![A Blueprint for the Perfect Blog Post [INFOGRAPHIC]](http://www.salesforce.com/content/dam/blogs/legacy/2014/01/6a00e54ee3905b883301a3fbf1ccc5970.jpg)
