Less than a month after the release of tailored audiences, Twitter announced yesterday that the feature will now help brands advertise to groups of current and potential customers more flexibly by utilizing CRM and email databases. ExactTarget Marketing Cloud is proud to be one of the select...
Read More
Dreamforce is a massive event. With 120,000 registered
attendees expected this year, we are also expecting an increase in social media
conversations from both on site and virtual attendees.
This year, we’re putting Salesforce Radian6, our leading
social analytics application, to work in a new way....
Read More
Today, we’re excited to announce that salesforce.com has entered into a definitive agreement to acquire GoInstant, the leader in helping companies connect with customers through shared web experiences.
The GoInstant team and technology are a perfect fit for salesforce.com. We enjoy a shared...
Read More
For many businesses, the foray into social media started with crisis. In 2005, we heard story after story of companies encountering a brand crisis online. One of the first examples that I recall was in 2006 when blogger Vincent Ferrari recorded his ordeal of trying to cancel his AOL account,...
Read More
