The time is now: every marketing touchpoint must be orchestrated for a mobile experience. If you need the stats to know it's true, consider that smartphone ownership in the US is now trending over 60%, and mobile email opens are now resting comfortably at 51%. Customers increasingly turn to mobile apps for on-the-go purchases, and mobile app downloads are expected to reach $63.5 billion by 2017.

From an in-app notification to a helpful SMS to a responsively designed email, every mobile touchpoint is an opportunity to make on-the-go interactions seamless for your customers. If you're ready to definitively improve your mobile marketing, I recommend the Definitive Guide to Mobile Messaging, a new resource for mobile marketers at every level. Whether you're a beginner or you're looking for more complex frameworks, you'll find hands-on advice in the guide. Here, we've compiled a few of the top strategies and tips from the Definitive Guide.

Take a vote. Set up an inbound "vote" SMS template to capture votes for a true/false or multi-answer vote program, either just for fun or to help crowdsource decision-making.

Have your first message automated and ready. Don't begin to collect SMS numbers on your website until you can send an immediate confirmation to customers. If customers receive a confirmation text a week or a month later, they may decide it's no longer worth it-and you may be in violation of industry standards.

Use in-app notifications for advanced automation. Personalize and automate messages to app users to create targeted lifecycle campaigns. Your data can trigger a personalized push message to offer helpful content.

Improve your remarketing. Remarket with push (also called in-app notifications) when a customer abandons a purchase in the app. Follow up with email as needed, sending the user directly to the mobile cart when they open the message.

Automate the messages you know you'll send. For messages that routinely occur (such as a monthly notification of account balance), automate the send via push message to save yourself time and ensure consistency.

Design mobile emails for legibility. Consider contrast, text size, imagery, and layout when designing emails for mobile readers.

Know your mobile terms. You need to know mobile acronyms and buzzwords. A complete glossary of mobile terms is available in the Definitive Guide.

Rethinking your mobile strategy is an ideal way to get more ROI from your marketing efforts in 2014. Check out the full guide for both high-level and detail-rich ideas to optimize your mobile campaigns.