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Logan Strain
Logan Strain is a Digital Content Specialist for NextGen Leads. You can also see his content in Search Engine Journal, Mashable, and other fine online publications. Follow him on Twitter if you like sales strategy, marketing, and occasional joke attempts.
The salesperson’s tools are basic. You need a computer, a phone, social skills, plenty of grit, and industry know-how. But in my opinion the most important weapon of the trade is language. Everything else is secondary. If you don’t know your way around words, you won’t effectively communicate with...
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People watch YouTube videos for over six billion hours each month — nearly one hour for every person on Earth. That’s more than just a whole lot of cat videos. It’s also a great opportunity for brands who want to be put front and center of a massive (and growing) audience.
Yet many businesses shy...
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All customers, even the angry ones, are relatively easy to deal with — most of the time. As long as you show a genuine interest in helping them, the majority of people you do business with won’t waste their time making your life frustrating just for the fun of it.
But there is a small subset of...
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Sometimes their expectations are too high. Sometimes events out of your control anger them. And sometimes you just catch them on a bad day. Whatever the reason, unhappy customers are simply a fact of business. Even companies with stellar reputations for customer service will occasionally catch the...
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