Today marks the 59th anniversary of the day Disneyland opened its doors in Anaheim, CA in 1955.
In those 59 years, the park has not only become a cornerstone of the Disney brand, but has also grown into one of the largest business operations in the country. Consider these highlights:
16.2 million...
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Social media allows you to engage directly with your customers, potential customers, and brand representatives about everything from products to challenges, wherever they are.
Treat social media like a telephone, not a megaphone — this is the secret behind business success on these channels. By...
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Whether you're a newcomer to marketing automation or a seasoned veteran, marketing automation helps with the classic growth-mode problem of a fire-hose of leads. It helps you figure out a way to make your sales reps more efficient while continuing to work with, and educating, prospective...
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Many brands see social media as just another megaphone to blast their marketing campaigns and news releases at their customers and prospects. Then they give up because no one seems to care. Why do they fail? Because they don’t bother to listen.
There’s a multitude of social media activity you can...
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From the outside, blogging seems like a relatively simple task.
You tackle an idea in a few hundred words, hit publish, and the traffic comes flooding in, right? Wrong.
Anyone who’s been involved in blogging at any level knows that it's not nearly that simple. There are dozens of variables you...
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If you're going to invest time in social media, you need to measure performance, but it can be difficult to identify relevant metrics. There's no one-size-fits-all method of measuring social media success because goals vary from brand to brand. But you can certainly find ways to measure all the...
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Your customers are becoming more and more social. And not in the “stop by and say hi” kind of way (although they may do that as well), but in the “spending huge amounts of time on Facebook and Twitter” kind of way. In fact, some 73% of online adults are using social networking sites.
If your...
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Content creation efforts are front and center in today’s marketing world. A recent survey of more than 28-hundred marketers found that 68% plan to increase their blogging activity, while 58% say that the written word is the most important form of content from their business. Why is this?
Written...
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Following is a reprint of an article by Jeff Rohrs, VP of Marketing Insights for the ExactTarget Marketing Cloud. The post first appeared on Forbes.
A couple of years ago, Seth Casteel was your average photographer, struggling to make ends meet. After splurging on an underwater camera, he happened...
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![How to Set Up Your Small Business Social Profiles [SlideShare]](http://www.salesforce.com/content/dam/blogs/legacy/2014/07/6a0192ab3db4db970d01a511d8cbca970.jpg)
![Why Your Small Business Should Be Blogging [SlideShare]](http://www.salesforce.com/content/dam/blogs/legacy/2014/07/6a0192ab3db4db970d01a511d8d1a2970.jpg)
