With 97 percent of businesses using social media for marketing purposes, and 58% of marketers stating that original written content is the most important form of content, according to Social Media Examiner, it goes without saying that social media marketing is ramping up.
However, the latest...
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In our recent webinar, Social in Action: Streamline Your Social Content Marketing, ExactTarget Marketing Cloud's Global Social Media Manager, Dawn Devirgilio highlighted her alignment with our internal Content Marketing team. By collaborating with this team she has built synergies that help support...
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Independence Day celebrations are about to commence, and many people are busy planning the day's activities. The holiday commemorates a historic date in American history and every proud American enthusiastically celebrates across the country. Here are some must-have apps for any 4th of July...
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That old sound of the cash register ringing in sale after sale was every brick-and-mortar business owner’s dream. Sales coming in the front door meant there was money in the cash drawer. You don’t necessarily get that same thrilling sound when you have an Internet business. The thrill is there,...
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Email marketing is a fast-moving, high-volume, high-reach channel, so mistakes should almost be expected. While I hope you can stave off the inevitable forever, it's best to have disaster planning in place so you can react quickly-just in case.
Start by defining possible mistakes and then laying...
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Worldwide B2B marketing organizations–78% of them–say that generating high-quality leads is their greatest challenge. Yet even after search engine optimization (SEO) and social media lead-generation efforts–diligently applying cutting-edge online marketing techniques–the marketing team’s work too...
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This morning, Publicis Groupe CEO Maurice Levy joined Marc Benioff onstage at the Salesforce1 Tour in Paris. As Marc interviewed Maurice, they discussed Maurice's leadership in the advertising/marketing industry over the last few decades and touched on many key topics affecting advertisers and...
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Content marketing is a tough nut to crack. According to a report by the Content Marketing Institute, 93% of B2B marketers use it—but only 36% consider themselves effective content marketers.
Salesforce.com was recently named one of the 10 Most Influential Global Brands by LinkedIn—along with...
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Every marketer dreams of linking a dollar spent to a customer acquired. That dream is no longer a far-fetched ideal. Open Colleges, Australia’s leading online educator, is proof that if you put the right infrastructure in place, you can optimize your marketing engine for maximum...
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