The explosion of digital marketing technology in the past decade has been a boon to marketers everywhere. Unfortunately, despite the billions that have been spent in marketing platforms, there’s a massive hole in most marketers’ toolkits. And it’s costing them their most valuable leads.
The gap?...
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I recently had the opportunity to sit down with Charlie Isaacs, CTO of Customer Connections at salesforce.com. We discussed his role, the potential for the Internet of Things, and how your brand can take advantage of it.
Kyle: Could you give us insight into your job as VP and CTO for Customer...
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Today we hosted press and analysts at salesforce.com headquarters in San Francisco to celebrate the one-year anniversary of salesforce.com's acquisition of ExactTarget, and debut some exciting new product innovations.
Today is all about the future of the ExactTarget Marketing Cloud, and it is an...
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There’s an old saying in business, “The customer is always right.” We all know that isn’t necessarily true all the time, but one thing is: The customer may not always be right, but they are always engaged.
Social media has given customers all around the world the opportunity to share their...
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Once you’ve established what you want to accomplish with your social media marketing efforts, it’s time to get a measuring system in place. This will let you know when you reach (or don’t reach) those objectives. While you should expect some trial and error when putting your measurement...
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There’s another conference in the cloud, and it’s all about digital marketing. This September, thousands of marketers will converge on Indianapolis for Connections, the Salesforce ExactTarget Marketing Cloud’s industry-premiere digital marketing conference, dedicated to inspiring, enabling, and...
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By now, most marketers know that social media can play an important role in any marketing campaign. But knowing is only half the battle. When it comes to incorporating social into a marketing strategy, how do you actually do it?
We recently sat down with Dawn DeVirgilio (@dawndevirgilio), the...
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As a small business, an important part of your marketing strategy should be the creation of content to share with your audience on social channels. If this content is useful, your community will more than likely freely and gladly bookmark it, download it, and pass it along to others.
In addition...
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When the telemarketing function is headed by the wrong department, telemarketing goals are often derailed. To sort through whether telemarketing should be part of marketing or sales, I’ll start by defining the two functions.
The marketing function is to comb through the sand and find the gems to...
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