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With 97 percent of businesses using social media for marketing purposes, and 58% of marketers stating that original written content is the most important form of content, according to Social Media Examiner, it goes without saying that social media marketing is ramping up.
However, the latest struggle, according to that same report, is how to best optimize social content for success. The study shows that 91% of businesses have difficulty deciding which specific tactics are most effective.
To get a better handle on this topic, Software Advice created this first-ever Social Media Content Optimization Survey, which includes 182 results from marketers.
You can still take the survey here and read the great analysis here. To date, here are the very interesting highlights.
84% of marketers post on at least 3 social media networks per day
61% post on at least 4 networks per day
3% post on 11 networks or more
2% post on 1 network
70% post at least once a day
19% post more than 3 times a day
14% have no set schedule for posting
57% use software tools to manage posting
41% schedule posts up to 1 week in advance
65% schedule posts at least 1 day in advance
12% do not schedule posts in advance
82% feel images are important or very important in social posts
67% said hashtags are important or very important in social posts
68% feel videos are moderately important
87% use trial and error to test share rate and CTR
33% use social media optimizations tools to test social content
74% were moderately successful at gaining new followers with social content
77% were successful in building brand recognition with social content
48% were successful in nurturing relationships with social content
43% were successful in growing web traffic with social content
32% struggled to drive customer loyalty with social content
39% struggled to generate leads with social content
51% struggled to drive direct sales with social content
43% of marketers manage social media manually
65% say it’s difficult to optimize social content
Hope these stats help lead you toward a more successful social content creation strategy.
Amanda Nelson is Director of Marketing at RingLead where she leads the content marketing strategy and execution. She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. Follow her on Twitter at @amandalnelson.
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