If you travel by car to a city in Europe, you’re likely to find yourself navigating an intricate maze of twisting roads. You could try to find tourist attractions based on your instincts, but you’re likely to get turned around and lose your sense of direction.
Today, there’s a better option: GPS....
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Companies that use Salesforce tend to have high adoption of marketing automation platforms and strong emphasis on sales, marketing and customer service.
Salesforce continues to grow as users continue to adopt the CRM platform in droves. Still, are there any unique characteristics that...
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This post originally appeared on Beagle Research Group, LLC's blog and was written by Denis Pombriant.
The journey map and the tools used to make one might be the sleeper part of CRM in the year or two in front of us. The reason is simple, journey maps enable you to figure out your processes...
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Every month we pin lots of great examples of digital marketing to our Swipe File pinboards on Pinterest.
And every month you let us know which ones inspired you the most by repinning and liking them. Among all of the new pins last month, here are your favorites:
The Email Swipe File’s...
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Black Friday marks the official start of deep discounts and the holiday shopping period for U.S. consumers, coupled with the increasing importance of Cyber Monday, which this year produced a record $2.04 billion in online sales, according to Comscore. The holiday shopping period has been moving...
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You know it’s important to invest in social branding, but how do you measure your return on investment? When it comes to social media, the results aren’t always direct or clear-cut, which is why it’s time to start measuring return on inspiration. In other words, start thinking of innovative ways...
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Most of you are too young to remember Art Linkletter. His radio show House Party and the television show Art Linkletter’s House Party aired five days a week from 1945 to 1969.
A segment of each television show revolved around a precocious 3 – 8 year old child giving an unassumingly comical...
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Black Friday and Cyber Monday are now behind us, but the always connected customer makes every moment during the holiday season important for marketers.
That said, Salesforce Marketing Cloud had another record day on Cyber Monday, with our customers sending more digital messages in one day than...
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At a time when 85% of people say mobile devices are a central part of everyday life, hardware retailer Do it Best continues to integrate mobile as key business solution.
Do it Best Corp. is one of the world's largest hardware stores with more than 3,800 member-owned co-ops in the U.S. They have...
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