Denis Pombriant

Denis Pombriant, founder and managing principal of CRM market research firm and consultancy Beagle Research Group, has been writing about CRM since 2000 and was the first analyst to specialize in on-demand computing. His 2004 white paper, "The New Garage," laid the blueprint for cloud computing. He can be reached via email (denis@beagleresearch.com) or Twitter (@denispombriant).

Dec 09, 2014 By Denis Pombriant

Importance of the Journey Map

This post originally appeared on Beagle Research Group, LLC's blog and was written by Denis Pombriant. The journey map and the tools used to make one might be the sleeper part of CRM in the year or two in front of us. The reason is simple, journey maps enable you to figure out your processes... Read More

Marketing, Customer Journeys, Strategy

Feb 14, 2013 By Denis Pombriant

The AppExchange Seven Years On

The AppExchange is undoubtedly a significant portion of what makes salesforce.com unique. Pre-integrated solutions dramatically reduce the cost to the customer to extend the capabilities of salesforce and the fact that it has already gone through growing pains means it... Read More

AppExchange, Featured