MOMENT MAKERS

The All-Digital NBA Fan Experience

Can't have fans in the stands? No problem for the Indiana Pacers
thanks to their engagement strategy.

Nov 24, 2014 By Devon McGinnis

4 Fantasy Football Strategies That Also Apply to Marketing

It's that time of year. Americans are preparing to eat as much as humanly possible, sit on the couch in sweatpants, and watch football. And for anyone in a fantasy football league, it's time for playoffs. Here, we break the game down into four strategies that you can apply equally to marketing and... Read More

Marketing, Digital Marketing, Strategy

Nov 21, 2014 By Amanda Nelson

4 Steps to Plan Smart Marketing Campaigns with Salesforce

Salesforce is a springboard for amazing marketing campaigns. It enables you to segment customers by behavior or activity, report on the results of marketing initiatives, or create lists. When your Salesforce Leads and Contacts perform certain activities you think are important —... Read More

Featured, Marketing, Sales

Nov 20, 2014 By Drew Beechler

How Philips Embeds the Customer Decision Journey Throughout their Company

At Dreamforce 2014 Blake Cahill, head of global digital marketing at Phillips, shared his experience and perspective on the evolving customer decision journey from a linear funnel to a dynamic loop. Back in 2011 Philips officially adopted a "Customer Decision Journey" model. They have... Read More

Marketing, Customer Journeys, Customer Story

Nov 20, 2014 By Michael Litt

Are You Missing a Critical Component of Your Lead Scoring Model?

Effective lead scoring means sales teams receive higher-quality leads and can focus on those with the greatest potential to convert. Implementing a great lead scoring model can put you on the fast track for increased productivity from your sales team, higher conversion rates, and a larger bottom... Read More

Analytics, Cloud, Marketing

Nov 20, 2014 By Amber Tiffany

10 Proven Ways to Get Your Sales Line Ringing

The phone may feel like a foreign language to marketers fluent in all things digital. You speak social media, email, and search. But the phone? That's not your world. But today's buyers are multi-channel. They are mobile. And they want personalization. For them, the phone is a natural... Read More

Marketing, Digital Marketing, Cross-Channel Marketing

Nov 19, 2014 By Megan Ritter

The Age of Real-Time Marketing: Why Customers Need to be the Main Focus

Real-time marketing has received a lot of attention in recent years, although different outlets define real-time marketing in different ways. While real-time marketing can be boiled down to a well-timed tweet about a current event, true real-time marketing is not about accidental success with a... Read More

Featured, Marketing, Social

Nov 18, 2014 By Jean Spencer

5 Ways Marketers Can Actually Use Big Data

What do marketers and Big Data have in common? They both have an insatiable desire to know more about their targets. Big Data is that buzzword that describes the increasing volume of data surrounding every aspect of human life. It refers to the idea that nearly every human action can be... Read More

Analytics, Featured, Marketing

Nov 19, 2014 By Gina Mueller

Kimpton Hotels: Bring the Customer Journey to Life with Marketing Cloud

Last week, Matthew Hutchison, Senior Director, Product Marketing for Salesforce Marketing Cloud, and Jim Eup, Principal Product Marketing Manager Salesforce Marketing Cloud, kicked off the first webinar of the Marketing Cloud Webinar Series with "Journey Builder for Apps: Bring the Customer... Read More

Marketing, Customer Journeys, Mobile Marketing

Nov 18, 2014 By Rebecca Brown

9 Key AppExchange Takeaways from Dreamforce ’14

Dreamforce ’14 was an amazing week packed with industry visionaries, product experts, world leaders, learning, and lots of fun. Whether you attended in person or just watched from afar, one thing was clear: apps help grow your business. More than 35 AppExchange sessions featured dozens of customer... Read More

Marketing, Apps, Sales, Customer Service, Mobile, AppExchange, Cloud, Dreamforce