More companies today are embracing the idea of transparency in their business — and with their customers. In the Age of the Empowered Customer, people now have access to more information, more choices, and more opportunities to broadcast their opinions, widely and loudly, than ever before. The...
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Green Monday, which is typically the second Monday in December, is feeling more and more like Cyber Monday in its early days — which means it’s an emerging opportunity for retail marketers.
Just like “Cyber Monday” was coined by the National Retail Federation in the 2005 to describe — and rally...
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Mobile ownership has now passed the point of critical mass in terms of global ownership: More than half of Americans now own a mobile device, and almost two-thirds of the UK population owns a smartphone. It’s only natural that mobile advertising has taken a place front and center amid the...
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This fall, Salesforce Marketing Cloud and LinkedIn partnered to survey 900+ senior-level marketers on the LinkedIn platform. The research sought to discover:
How marketing leaders are implementing the customer journey
Top ways they're preparing and training for the future
Today's differences...
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As 2014 comes to a close, there's no better time to reflect on your fondest memories of the year.
For me, many of our team's high points revolve around the publication of our research. It’s when we’re at our best, all working together, going beyond our job descriptions to support one another and...
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For the purpose of today’s article, let’s think about marketing automation and CRMs a little differently. Just as Salesforce functions as a CRM for sales, marketing automation can be thought of as a CRM for marketers. It’s the power of information that fuels data-driven programs, and today’s...
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The phrase "content marketing" is being bandied about a lot these days by marketers. It has almost been overused to the point of becoming inconsequential. Content marketing means different things to different people and unfortunately some of those definitions are pretty awful.
In an...
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We are entering a new era in financial services, and there is a massive opportunity on the horizon. Some $2 trillion in wealth will change hands in the next five years, with $30 trillion being shifted in the next 30 to 40 years. What exactly does this mean for financial advisors? Considering that...
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Data, a customer focus, and mobile technology are changing the roles of marketing leaders, but before they can impact business results, employees need to be properly trained and ready to collaborate. Planning for the future is a chief responsibility of marketing leadership,...
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