Black Friday and Cyber Monday are now behind us, but the always connected customer makes every moment during the holiday season important for marketers.

That said, Salesforce Marketing Cloud had another record day on Cyber Monday, with our customers sending more digital messages in one day than ever before. The Marketing Cloud sent 1.6 billion digital messages on behalf of customers, which is a 41% increase over Cyber Monday 2013. It is also a 78% increase over our daily average in November, where we sent more than one billion messages 12 times in the month. Marketing Cloud topped out at a whopping 129 million digital messages sent in a single hour on Cyber Monday.

Predictive Intelligence Reaches New Heights

We also saw record activity with our predictive intelligence offering. Marketing Cloud predictive intelligence leverages sophisticated algorithms to automatically determine the next best offer, product, or content for each customer and delivers it across channels. A prediction is typically a product or content recommendation our predictive engine generates to a webpage, email, or mobile app. On Cyber Monday, predictive intelligence powered 33.1 million unique predictions, with a peak of 460 predictions per second. On Black Friday, we powered 28.4 million predictions with a peak of 550 per second. These volumes represent an almost 115% increase over normal, day-to-day volume.   

Social Analysis of Black Friday and Cyber Monday

Our team has been tracking global social media conversations around Black Friday and Cyber Monday, using Social Studio, our leading app for social content marketing, engagement, publishing, and analytics. In our latest social analysis, we saw over 809,000 posts relating to Cyber Monday. The top brands included Amazon, Android, eBay, Samsung, and Xbox. eBay saw amazing Cyber Monday growth with a 1731% increase in Twitter conversations over last year. Amazon, though, captured 67% of top brand mentions across all digital media on Cyber Monday.

What’s Next?

The opportunity for marketers lies in what’s next. Now is the time to leverage customer data to create seamless customer journeys that will extend throughout and past the holiday season.

This post originally appeared on the Marketing Cloud blog.

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