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Every month we pin lots of great examples of digital marketing to our Swipe File pinboards on Pinterest.
And every month you let us know which ones inspired you the most by repinning and liking them. Among all of the new pins last month, here are your favorites:
The Email Swipe File’s crowd favorite was…
Blue Nile >> sent 10/16/14 >> Mrs + Mrs / Mr + Mr / Mr + Mrs >> Just 10 days after Supreme Court actions led to 30 of the 50 states legalizing gay marriage, Blue Nile sent this email that embraces the expansion of the marriage pool. The email is timely and culturally on topic, and the subject line is very eye-catching. —Chad White, Lead Research Analyst, Salesforce Marketing Cloud
The Social Swipe File’s crowd favorite was…
Electronic Frontier Foundation >> Twitter campaign >> On their donation confirmation page, the EFF thanks donors and allows them to tweet why they support the organization. The EFF pre-populates the message field and most people tweet that message or modify it slightly. It’s great branding and free advertising to the tune of several tweets a day on average. —Chad White, Lead Research Analyst, Salesforce Marketing Cloud
The Audience Growth Swipe File’s crowd favorite was…
Old Navy >> store signage >> captured 10/2014 in Enfield, CT >> Old Navy knows it takes time for customers to consider an offer, so for a recent mobile signup campaign they give store visitors many opportunities to sign up. The campaign signage appeared all along the path of a customer’s visit: store window as you walk by, the door as you enter, store shelves as you browse, mirrors as you try on products, and checkout. —Chad White, Lead Research Analyst, Salesforce Marketing Cloud
Help determine this month’s crowd favorites by repinning and liking the Swipe File pins that most inspire you.
http://www.pinterest.com/marketingcloud/
