At a time when 85% of people say mobile devices are a central part of everyday life, hardware retailer Do it Best continues to integrate mobile as key business solution.

Do it Best Corp. is one of the world's largest hardware stores with more than 3,800 member-owned co-ops in the U.S. They have driven millions in sales by reinforcing their B2B business with mobile customer journeys.

Do it Best Corp. uses Salesforce Marketing Cloud mobile products to send targeted SMS messages, keeping its member stores informed on commodity pricing alerts, the latest industry news, and sales materials for education and training.

"Our #1 goal at Do it Best Corp. is to help our members grow by providing them the programs and services they need to satisfy their customers," said Brandon Wolf, e-commerce manager for Do it Best Corp. "With the mobile suite from the Salesforce Marketing Cloud, we can provide outstanding, relevant customer service in real time like never before."

Mobile Customer Journeys are the Competitive Advantage

The customer journey for Do it Best member stores moves at an extremely fast pace, with lumber and building materials commodity prices fluctuating daily. Do it Best Corp. uses SMS to communicate pricing alerts, breaking industry news and educational sales materials in real time to optimize the customer journey for individual store owners.

Each retailer is empowered to purchase products at the lowest price with confidence, provide outstanding customer service and be an expert in the hardware industry; in turn helping to provide the best possible customer journey for their end customers. Mobile efficiency tools have resulted in millions of dollars in lumber and building material sales.

Do it Best Corp. has found for members operating rural areas that mobile is the most effective strategy for areas where internet connectivity can be limited.

Mobile Marketing in Action

Nearly everything and everyone today is mobile, and companies are evolving to ensure their customer experience incorporates this new mobile reality. Based on a survey of 470 consumers, the Marketing Cloud's 2014 Mobile Behavior Report found that 85 percent of people say that mobile devices are a central part of everyday life. It is imperative that marketers reach customers where they are in the customer journey to deliver optimized content on every channel and every device.