360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Nov 06, 2014 By Cassie Hrushesky

3 Investments Marketers are Making to Personalize the Customer Experience

A company’s customer experience is not owned by any single department. Today, customers expect a personalized experience whether they are talking to customer service, sales, marketing, or finance. Enabling every employee to meet this expectation will require nearly all companies to change how they... Read More

Marketing, Featured, Customer Service, Marketing Cloud

Oct 16, 2014 By Jenna Hanington

10 Ways Marketing Automation Can Help Achieve Your B2B Marketing Goals

If you’re at Dreamforce this year, then you’re obviously familiar with the power of a CRM — but what about your CRM’s counterpart, marketing automation? By now, you’ve likely heard about how marketing automation can integrate with Salesforce CRM to help you market smarter and sell faster.... Read More

Dreamforce, Featured, Marketing, Marketing Cloud

Oct 15, 2014 By Laura Fagan

ICYMI: 5 Highlights from Today at Dreamforce

Day 3 of Dreamforce has come and gone. No doubt your head is spinning with everything you’ve learned this week about Salesforce’s new Customer Success Platform and how you are going to implement it to grow your business and build customer relationships. Companies can use this never-before-seen... Read More

Analytics, Dreamforce, Featured, Marketing Cloud, Platform, Sales Cloud, Service Cloud

Oct 02, 2014 By Tammi St. Angelo

Will.i.am to Unveil New Wearable Device at Dreamforce

Last week at Connections, the annual digital marketing conference hosted by Salesforce ExactTarget Marketing Cloud, frontman for pop supergroup The Black Eyed Peas and seven-time Grammy Award winner will.i.am talked about his latest creative project. During a fireside chat at the conference with... Read More

Cloud, Dreamforce, Events, Featured, IT, Marketing, Marketing Cloud

Sep 29, 2014 By Scott McCorkle

Expanding Our Partnership with Facebook to Atlas

We're excited today to announce that Social.com, the advertising platform within the Salesforce ExactTarget Marketing Cloud, is expanding its partnership with the newly rebuilt Atlas. Our seamless integration with Atlas will make it possible for our customers to take advantage of this new... Read More

Marketing, Digital Advertising, Marketing Cloud

Sep 26, 2014 By Kristen Hamerstadt

Customers Vote ExactTarget Marketing Cloud Leader in Email Marketing

Business software review site G2 Crowd released updated rankings of 13 email marketing products based on reviews from nearly 450 marketing professionals. ExactTarget earned the top position, including the highest customer satisfaction and largest market presence, placing it leaps and bounds above... Read More

Marketing, Marketing Cloud

Sep 24, 2014 By Jenna Hanington

5 Ways Marketing Automation Can Answer Your Event Marketing FAQs

If you’re like the team here at Pardot, you’re probably buckling down in preparation for the marketing event of the year: Dreamforce 2014. For an event that only lasts a few days, it’s unbelievable how much time goes into preparation, execution, and follow-up. And that’s not just specific to... Read More

Cloud, Events, Featured, Marketing, Marketing Cloud, Sales Cloud

Sep 24, 2014 By Scott McCorkle

The Future of Marketing Revealed at Connections 2014

This week, we’re hosting more than 8,000 of the world’s smartest marketers in Indianapolis for our 8th annual digital marketing conference, Connections 2014. Over the course of the past eight years, we’ve seen enormous changes in digital marketing, and along with you—our... Read More

Featured, Marketing Cloud

Sep 22, 2014 By Drew Beechler

Watch Connections, the Digital Marketing Event of the Year, Live!

Even if you aren't in Indianapolis this week for the Salesforce ExactTarget Marketing Cloud's digital marketing event of the year, Connections, we still have plenty of opportunities for you to learn and be inspired from our speakers and Marketing Cloud product announcements. This year, we... Read More

Events, Featured, Marketing, Marketing Cloud, Social

Go to the Resource Center

How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

3 Investments Marketers are Making to Personalize the Customer Experience

10 Ways Marketing Automation Can Help Achieve Your B2B Marketing Goals

ICYMI: 5 Highlights from Today at Dreamforce

Will.i.am to Unveil New Wearable Device at Dreamforce

Expanding Our Partnership with Facebook to Atlas

Customers Vote ExactTarget Marketing Cloud Leader in Email Marketing

5 Ways Marketing Automation Can Answer Your Event Marketing FAQs

The Future of Marketing Revealed at Connections 2014

Watch Connections, the Digital Marketing Event of the Year, Live!

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First