Sep 26, 2014 By Kristen Hamerstadt

Customers Vote ExactTarget Marketing Cloud Leader in Email Marketing

in Marketing, Marketing Cloud

Business software review site G2 Crowd released updated rankings of 13 email marketing products based on reviews from nearly 450 marketing professionals. ExactTarget earned the top position, including the highest customer satisfaction and largest market presence, placing it leaps and bounds above the competition.

The Grid℠, G2 Crowd’s software recommendation engine, factors in customer satisfaction reported by users and vendor market presence determined from social and public data to rank products.

Through this research, ExactTarget received the following reviews:

87% of ExactTarget customers would recommend the product to peers
94% believe ExactTarget is headed in the right direction
In short-answer responses, users liked ExactTarget’s constant innovation, great customer service, and platform flexibility
Users highly recommended ExactTarget for customers looking to scale their email campaigns and especially for customers integrating with Salesforce CRM
Business problems solved using ExactTarget include segmentation, large email campaigns, tracking, and reporting
In G2 Crowd feature questions, users rated ExactTarget at 88% on overall email marketing functionality, above the category average of 83%
Users were most satisfied with ExactTarget’s sending outbound emails with 95% satisfaction

You can download the full G2 Crowd report here.

For more information about ExactTarget and the future of marketing, download our free report: