360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Dec 16, 2014 By Devon McGinnis

The Most Wonderful Marketing Stats of the Year

As 2014 comes to a close, there's no better time to reflect on your fondest memories of the year. For me, many of our team's high points revolve around the publication of our research. It’s when we’re at our best, all working together, going beyond our job descriptions to support one another and... Read More

Featured, Marketing, Marketing Cloud

Dec 16, 2014 By Sangram Vajre

Is Marketing Automation the CRM for Marketers?

For the purpose of today’s article, let’s think about marketing automation and CRMs a little differently. Just as Salesforce functions as a CRM for sales, marketing automation can be thought of as a CRM for marketers. It’s the power of information that fuels data-driven programs, and today’s... Read More

Featured, Marketing, Marketing Cloud

Dec 15, 2014 By Heike Young

56% of Marketing Leaders View their Relationship with the CIO as Absolutely Critical or Very Important - 12/15/2014

Data, a customer focus, and mobile technology are changing the roles of marketing leaders, but before they can impact business results, employees need to be properly trained and ready to collaborate. Planning for the future is a chief responsibility of marketing leadership,... Read More

Marketing, Marketing Cloud

Dec 12, 2014 By Alexa Schirtzinger

INFOGRAPHIC: Top 5 Ways Retailers Can Win the Holidays

Since the holiday shopping season has officially begun, we've put together a handy guide for retailers looking to finish strong in 2014. Below, we've included five of our top tips for retailers this holiday season — including not overthinking email (seriously!), enabling your seasonal... Read More

Marketing, Customer Service, Social, Sales, Small Business, Marketing Cloud, Featured, Cloud

Dec 12, 2014 By Heike Young

How Senior-Level Marketers Are Measuring Success

Ask a marketer how they measure success and you’re likely to get some variation of the same answer: revenue growth, ROI, or increased conversion rates. Increasingly, however, customer-focused metrics are factoring into reporting, and B2B marketers could learn something from B2C... Read More

Marketing, Marketing Cloud

Dec 12, 2014 By Chad White

The New Media Model: Paid, Owned, Granted, Leased, Earned

The digital media landscape doesn’t fit nicely into the traditional paid-owned-earned (POE) media model. Email marketing, SMS marketing, and mobile apps have been awkwardly shoehorned into the owned media category. We need new language and a new framework to accurately describe most digital media... Read More

Marketing, Marketing Cloud

Dec 11, 2014 By Laura Fagan

12 Business Days of Salesforce: 3 Social Media Tips for Small Businesses

Three out of five small businesses say they’ve earned new customers because of using social media. It’s no surprise why: 73-percent of adults online use social networking. As a small business, you simply can’t afford to skip having a social presence. Facebook, Instagram, Twitter, and more... Read More

Cloud, Featured, Marketing, Marketing Cloud, Small Business, Social

Dec 11, 2014 By Hilary Givens

5 Things Every Marketer Can Learn From GAIN 2014: Redesigning Commerce

This fall the AIGA (American Institute for Graphic Arts) hosted GAIN 2014: Redesigning Commerce, three days of industry-lead presentations and workshops, focused on the importance of business and design working together in today’s world. Professionals holding both creative and non-creative... Read More

Marketing, Marketing Cloud

Dec 10, 2014 By Heike Young

Data Integration: The Secret Sauce to the Customer Journey

In my recent post, I discussed how regardless of whether a company uses the term “customer journey,” most marketing leaders (86%) agree on the importance of creating a cohesive customer journey across all touchpoints and channels. Even senior-level marketers who work for... Read More

Marketing, Marketing Cloud

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

The Most Wonderful Marketing Stats of the Year

Is Marketing Automation the CRM for Marketers?

56% of Marketing Leaders View their Relationship with the CIO as Absolutely Critical or Very Important - 12/15/2014

INFOGRAPHIC: Top 5 Ways Retailers Can Win the Holidays

How Senior-Level Marketers Are Measuring Success

The New Media Model: Paid, Owned, Granted, Leased, Earned

12 Business Days of Salesforce: 3 Social Media Tips for Small Businesses

5 Things Every Marketer Can Learn From GAIN 2014: Redesigning Commerce

Data Integration: The Secret Sauce to the Customer Journey

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First