Sep 26, 2014 By Kristen Hamerstadt

Customers Vote ExactTarget Marketing Cloud Leader in Email Marketing

Business software review site G2 Crowd released updated rankings of 13 email marketing products based on reviews from nearly 450 marketing professionals. ExactTarget earned the top position, including the highest customer satisfaction and largest market presence, placing it leaps and bounds above... Read More

Marketing, Marketing Cloud

Jul 21, 2014 By Kristen Hamerstadt

4 Steps for Building Social-Savvy Marketing Campaigns

By now, most marketers know that social media can play an important role in any marketing campaign. But knowing is only half the battle. When it comes to incorporating social into a marketing strategy, how do you actually do it? We recently sat down with Dawn DeVirgilio (@dawndevirgilio), the... Read More

Marketing

Jun 17, 2014 By Kristen Hamerstadt

8 Steps to Transforming Your Customer Service with Social

Here's a killer stat: 71% of consumers who experience a quick and effective brand response on social media are likely to recommend that brand to others, according to NM Incite—compared to just 19% of customers who do not receive a response. Customers are bypassing the letter, fax,... Read More

Customer Service