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How To Connect Silos
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The Marketing Cloudcast: Leading Through Change

May 30, 2020 By Conor Wiegmann

Podcast: What’s on the Minds of 7,000 Marketers and More

Our Marketing Cloudcast podcast has wrapped up our Leading Through Change series. Hosts Megan Collins and Tina Rozul highlight topics from everywhere from purpose driven marketing with social media to using artificial intelligence to support our supply chain manufacturers. See the summaries and... Read More

Customer Engagement, Marketing, Marketing Cloudcast, Marketing Cloud, Leading Through Change

May 22, 2020 By Gareth Jones

Inside Wunderman Thompson’s 5-Day Sprint to Create a Virtual Music Festival

Gareth Jones is Senior Vice President and Global Marketing Director of Wunderman Thompson, a WPP company, and a Salesforce customer. There’s an old saying that the best way to innovate is to have a good idea and not enough time to execute it. My digital agency Wunderman Thompson experienced that... Read More

Business as a Platform for Change, IT, Marketing, Marketing Cloud, Platform, Leading Through Change, Customer Experience

May 15, 2020 By Feras Alhlou

How to Adjust Your Marketing Cloud and Google Analytics 360 Integration to Keep Your Data Accurate

Fluctuations in ad spend, work from home mandates, and more consumer time spent online — These are a few of the recent shifts having sudden and drastic impacts on the visits to your company’s web site. For those who count on Salesforce Marketing Cloud and Google Analytics 360 for actionable... Read More

Digital Transformation, Marketing, Marketing Cloud, Data Management, Leading Through Change

May 07, 2020 By Veda Kumarjiguda

How Artificial Intelligence Can Build Empathy in Your Communications

The current crisis is provoking many conversations around content, brand voice, and frequency of messaging for marketers. According to Litmus, only a quarter of email marketers feel confident they have a solid communication plan right now. These are the three questions front of mind when... Read More

Artificial Intelligence, Marketing, Leading Through Change, Marketing Cloud

May 06, 2020 By Emily Fultz

Trailblazer Email Marketing Tips to Help You Think Outside the [In]Box

Today’s customers are looking for new ways to connect, and marketing teams are reshaping their go-to-market strategies. However, email marketing is still a great way to engage with customers. According to Statista, roughly 306 billion emails are sent per day. And LiveIntent found there has been an... Read More

Customer Engagement, Marketing, Marketing Cloud, Email Marketing, Leading Through Change, Best Practices

Apr 21, 2020 By Gina Ballenger

Twitter Shares How Brands Succeed With Social Media in a Crisis

Gina Ballenger is Director of Twitter Next, a division of Twitter that provides campaign and content strategy services to advertisers. She partners with brands and creative agencies to help them elevate their marketing on Twitter, build creative ideas that earn attention, and construct feed-first... Read More

Customer Engagement, Marketing, Marketing Cloud, Leading Through Change, Guest Blog, Social Media Marketing

Apr 20, 2020 By Nicole Smith

Announcing the 2020 Marketing Champions

Today we announce our first class of Marketing Champions, individuals who have achieved expert-level product knowledge and serve as active and involved leaders in the Trailblazer Community. This group will begin a year full of opportunity and career development that amplifies their voices and... Read More

Future of Work, Marketing, Marketing Cloud, Learning

Apr 16, 2020 By Marc Mathieu

From Breakdown to Breakthrough: A Game Plan for Brands During Times of Crisis

Marc Mathieu is Senior Vice President, Strategic Customer Transformation & Innovation, at Salesforce. It’s safe to say I’ve encountered almost every kind of brand crisis during my career. When I worked for Coca-Cola in Asia during the late 1990s and early 2000s, we dealt with government... Read More

Customer Engagement, Marketing, Marketing Cloud, Leading Through Change, Thought Leadership

Feb 24, 2020 By Conor Wiegmann

Podcast: Embracing Multicultural Marketing as a Necessity

Marketers who want to enter the international landscape need a different approach. Today’s era of endless connectivity demands a change in the way they interact with customers. Now, startups can harness the power of the internet to connect with new groups of consumers on a global scale. Some of... Read More

Marketing, Marketing Cloud, Marketing Cloudcast, Marketing Personalization

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Podcast: What’s on the Minds of 7,000 Marketers and More

Inside Wunderman Thompson’s 5-Day Sprint to Create a Virtual Music Festival

How to Adjust Your Marketing Cloud and Google Analytics 360 Integration to Keep Your Data Accurate

How Artificial Intelligence Can Build Empathy in Your Communications

Trailblazer Email Marketing Tips to Help You Think Outside the [In]Box

Twitter Shares How Brands Succeed With Social Media in a Crisis

Announcing the 2020 Marketing Champions

From Breakdown to Breakthrough: A Game Plan for Brands During Times of Crisis

Podcast: Embracing Multicultural Marketing as a Necessity

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First