360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Oct 08, 2019 By Chequeta Allen and Marta Lawrence

How to Use Open Enrollment Season as Your Marketing Laboratory

It’s open enrollment season and if you’re like most marketers in the payor space, you’re heads-down in execution mode. But while you push send and triage member cases, don’t forget to take advantage of the opportunity to use what you learn this year for 2020. Here are three things to pay attention... Read More

Customer Experience, Research, Healthcare & Life Sciences, Marketing, Marketing Cloud

Sep 06, 2019 By Kimberly Arnold

Why Healthcare Payers Must Rethink Member Engagement

Healthcare payers are under pressure on numerous fronts. They are being asked to manage a population with increasing chronic conditions and health challenges at younger ages. At the same time, they face unprecedented competition from new entrants focused on Medicare, to organizations offering... Read More

CEO, Digital Transformation, Best Practices, Health Cloud, Healthcare & Life Sciences, Health Insurance Carriers, Health Plans

Sep 06, 2019 By Marta Lawrence

Discover the Prescription for the Perfect Patient Journey

According to Trends in Healthcare and Life Sciences Marketing, more than half of healthcare marketers view the customer journey as the primary vehicle for patient experience improvements. In this new digital-centric landscape, “journey” means much more than marketing and includes reaching a patient... Read More

Customer Experience, Customer Journey, Healthcare & Life Sciences, Marketing, Research

Jul 18, 2019 By Ashwini Zenooz

Putting Patients at the Center: Q&A With NYU Langone Health

I recently had the opportunity to interview Nader Mherabi, CIO at NYU Langone Health, about the importance of patient-centricity. Here are the highlights from our conversation. NYU Langone Health is one of the nation’s premier academic medical centers. Its trifold mission — to serve, teach, and... Read More

CEO, Customer Story, Health Cloud, Healthcare & Life Sciences, Providers

Jun 21, 2019 By Matt Gove

How Piedmont Healthcare Personalizes the Patient Experience to Drive Loyalty

This article was written by Piedmont Healthcare, a Salesforce customer. For more than a century, Piedmont Healthcare has been a recognized leader in delivering expert care. As Chief Consumer Officer, I’m proud that in 2018, we supported more than half a million emergency department visits, 325... Read More

Health Cloud, Healthcare & Life Sciences, Guest Blog

Jun 14, 2019 By Ashwini Zenooz and John Strain

Reimagining the Patient Experience: What Healthcare Can Learn From Retail

There’s no doubt that today’s consumers place a high value on the experience they receive from the organizations they interact with. Salesforce’s latest State of the Connected Customer research proves it: 80% of customers say their experience with a company is as important as its products. The... Read More

Connections, Healthcare & Life Sciences, Marketing, Health Insurance Carriers, Health Plans, Providers

Jun 12, 2019 By Michael Schwartz

Pharma R&D’s Big Challenge: Speeding Up Clinical Innovation

The outlook for the pharmaceutical R&D sector hasn’t been quite so bright in recent years. The industry has faced numerous headwinds: pricing pressures, patent expirations, longer development cycles, and increased regulatory scrutiny. By one measure, a recent study from Deloitte indicates that... Read More

Digital Transformation, Health Cloud, Healthcare & Life Sciences, Pharmaceuticals

May 11, 2019 By Angela Dunbar

How Blue Cross Blue Shield of Michigan Puts Member Relationships First

Blue Cross Blue Shield of Michigan is the number one health insurer in Michigan. Since its founding 80 years ago, the company has transformed into a nonprofit mutual that insures more than 4.5 million lives in Michigan and over 1.6 million across the United States. Within that membership, Blue... Read More

Marketing, Marketing Cloud, Healthcare & Life Sciences

Apr 13, 2019 By Sarah Traxler

The Five Ways B2B Commerce Will Transform Healthcare and Life Sciences

B2B ecommerce is changing the game for health and life sciences organizations as healthcare providers (doctors, nurse practitioners, etc.) and payers (insurance companies) are embracing digital platforms to improve efficiency, reduce transaction costs, and provide real-time inventory across the... Read More

B2B Commerce, Commerce, Healthcare & Life Sciences

Go to the Resource Center

How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How to Use Open Enrollment Season as Your Marketing Laboratory

Why Healthcare Payers Must Rethink Member Engagement

Discover the Prescription for the Perfect Patient Journey

Putting Patients at the Center: Q&A With NYU Langone Health

How Piedmont Healthcare Personalizes the Patient Experience to Drive Loyalty

Reimagining the Patient Experience: What Healthcare Can Learn From Retail

Pharma R&D’s Big Challenge: Speeding Up Clinical Innovation

How Blue Cross Blue Shield of Michigan Puts Member Relationships First

The Five Ways B2B Commerce Will Transform Healthcare and Life Sciences

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First