360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Feb 20, 2018 By Damian O'Farrill

Autodesk Scales Lightning Onboarding and Enablement with Trailhead

Our vision at Autodesk is to help people imagine, design and make a better world. In 35 years, we've seen a lot of changes. We've made software for people who make things in 2D, then 3D and now 3D in the cloud. Every aspect of our business strives towards the future we're helping to create, so it... Read More

IT, Learning, Customer Story

Feb 16, 2018 By Kandice Carlson

If the Shoe Fits: How Rack Room Shoes Switched to Salesforce Marketing Cloud and Saw 777 Percent ROI

It’s no secret: brick-and-mortar businesses have been struggling in recent years. This isn’t because people have stopped shopping in stores. In fact, 87% of shoppers say they have visited a retail store in the past month. What’s new is that these days, 56% of all in-store purchases are influenced... Read More

Retail, Marketing Cloud, Marketing, Customer Story

Feb 15, 2018 By Lisa Lee

Melissa & Doug Succeeds With a “Brand First, Commerce Second” Strategy

At Salesforce we believe that Trailblazers are, among other things, lifelong learners, innovators, and are often characterized by their willingness to take an unconventional path to success. That, in a nutshell, is John Freyer of Melissa & Doug, the 30-year old maker of classic wooden toys.... Read More

Commerce, Customer Story, Ecommerce

Feb 13, 2018 By Kim Honjo

How Trailhead Helped This Woman Ace a Job Interview (Plus Her 7 Go-To Trails for Certification Prep)

Melissa Mueller grew up working at her parent’s motorcycle dealership outside of Atlanta, Georgia. By the time she was an adult, she’d held nearly every job at the company. But motorcycles were never her passion. Instead, she always had a special interest in computers — which is why, whenever she... Read More

IT, Learning, Careers, Trailblazer Story, Customer Story

Jan 08, 2018 By Samir Palnitkar

How Predator Nutrition Uses a Tiered Loyalty Program to Drive Profitable Growth

On average, consumers are enrolled in 30 loyalty programs but are active on less than half of them. This is the story of one brand bucking that trend, leveraging its loyalty program to drive a 25% increase in Average Order Value and a 70% improvement in repeat purchases.... Read More

Commerce, Customer Story

Dec 11, 2017 By Lisa Lee

NRF 2018 Preview: Salesforce Going Bigger Than Ever At Retail Big Show

The Retail team from Salesforce will be at the NRF Big Show in full force, showcasing technologies that help brands deliver personalized experiences across the entire shopping journey, but more importantly, showcasing Trailblazers; our customers who are doing amazing things and setting the pace for other global brands.... Read More

Commerce, Customer Story, Events

Dec 07, 2017 By Lisa Lee

Stonewall Kitchen Elevates Online Shopping to an Art Form – Literally

Ian Marquis, eCommerce Manager at Stonewall Kitchen, applies an artist’s sensibility to the form and function of its digital storefront, looking at customer interactions not in isolation as a sales conversion or interaction point but as moments that can come together to create something bigger, more emergent and ultimately more satisfying.... Read More

Commerce, Customer Story, Ecommerce

Nov 20, 2017 By Hannah Egan

Dreamforce 2017: One Year After Einstein

At Dreamforce 2016, Salesforce officially unveiled Einstein, which removes the complexity of artificial intelligence and enables any company to deliver smarter, personalized customer experiences. Fast forward just one year – AI Trailblazers from all over the world, from a cross section of industries, were everywhere at Dreamforce 2017.... Read More

Commerce, Customer Story, Events, Dreamforce

Nov 07, 2017 By Asma Stephan

Most Incredible Moments for Retailers at Dreamforce 2017

Dreamforce 2017 is in full swing, and the thousands of retailers in attendance were treated to a program packed with opportunities to learn and be inspired. Here are some of the most incredible moments – so far.... Read More

Commerce, Customer Story, Events, Dreamforce

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Autodesk Scales Lightning Onboarding and Enablement with Trailhead

If the Shoe Fits: How Rack Room Shoes Switched to Salesforce Marketing Cloud and Saw 777 Percent ROI

Melissa & Doug Succeeds With a “Brand First, Commerce Second” Strategy

How Trailhead Helped This Woman Ace a Job Interview (Plus Her 7 Go-To Trails for Certification Prep)

How Predator Nutrition Uses a Tiered Loyalty Program to Drive Profitable Growth

NRF 2018 Preview: Salesforce Going Bigger Than Ever At Retail Big Show

Stonewall Kitchen Elevates Online Shopping to an Art Form – Literally

Dreamforce 2017: One Year After Einstein

Most Incredible Moments for Retailers at Dreamforce 2017

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First