COMMERCE

New Series: Becoming Retail

How to put people at the heart of digital transformation.

Jul 16, 2020 By Kemberly Gong

2020: The Year Order Management Changed Forever

In this all-digital world, the importance of order management has never been so high. A delayed package or inaccurate delivery data could drive a loyal shopper to abandon your brand. Here are five new trends in order management, driven by quarantine, that will shape shopping forever.... Read More

Customer Engagement, Commerce, Commerce Cloud, Leading Through Change, Ecommerce

Jul 13, 2020 By Lidiane Jones

Going Direct-To-Consumer, the KIND Way

When KIND went direct-to-consumer they didn’t just build loyalty with existing customers, they gained plenty of new ones too. Here's their story... Read More

Digital Transformation, Commerce, Commerce Cloud, Retail, Direct-to-Consumer

Jul 03, 2020 By John Winer

Built for Maximum Volume: Living Proof’s Ecommerce Performance

Living Proof’s direct to consumer strategy paid unexpected dividends when its traditional retail and salon channels closed during shelter-in-place orders. Online sales increased month over month 680% - YoY 240%- the majority has happened in the last two months ... Read More

Future of Work, Commerce, Commerce Cloud, Consumer Goods, Retail, Leading Through Change, Ecommerce, Customer Story

Jul 02, 2020 By Matt Jaffe

As Makeup Sales Decline, e.l.f. Cosmetics Thrives on Inclusivity

How can the beauty industry respond when people are working from home and wearing facemasks in public? To adapt to the shift in consumer behavior, e.l.f. Cosmetics doubled down on its ecommerce and digital transformation efforts to stay deeply engaged with its base.... Read More

Leading Through Change, Business as a Platform for Change, Commerce, Equality, Innovation, Ecosystem, Retail

Jul 02, 2020 By Hilary Englert

“Our Journey’s Just Getting Started”: How Kimberly-Clark Addressed Its Customers’ Deepest Needs in a Time of Crisis

As #ToiletPaperGate hit supermarkets — and our newsstands — Kimberly-Clark, parent company of Cottonelle, was in no danger of going out of business. But to really connect with customers, the team knew it had to do more. Here's what they did ... Read More

Customer Engagement, Commerce, Consumer Goods, Leading Through Change

Jul 01, 2020 By Jessica Ding

Business as Usual in a Global Pandemic? How Kohler Pulled It Off

With many Americans remodeling their homes while sheltering in place, furniture manufacturer Kohler is discovering what its customers need — and delivering on those needs today. Find out how the cutting-edge brand is channeling its resources into meeting the challenges of the new world. ... Read More

Reopen Safely, Retail, Leading Through Change, Commerce

Jun 29, 2020 By David Berthy

Post-Apocalyptic Shopping and the Case for Optimism

With a roiling pandemic as a backdrop, we’re tasked with imagining the post-apocalyptic future of retail. Here are some possible scenarios. ... Read More

Reopen Safely, Commerce, Ecommerce, Retail

Jun 27, 2020 By Ann Marie Aviles

Keeping up With an Unexpected Sales Surge: A Disposable Glove Distributor's Advice

Brick and mortar reopenings do not mean “back to business as usual.” Heightened concerns around safety and sanitization mean retailers must rethink operations. Disposable glove distributor, AMMEX, is one Trailblazer helping others ramp up and re-engage their clients ... Read More

Customer Engagement, Commerce, Pardot, Sales Cloud, Manufacturing, Consumer Goods, Leading Through Change

Jun 26, 2020 By JR Linne

The Profoundly and Permanently Altered Role of the Retail Associate

Remember when retail associates chatted with shoppers, helped them select merchandise, adjusted fit, and assisted customers with slipping their feet into shoes? Those niceties may represent a bygone era of retail. Here are four defining traits of the COVID-era retail associate ... Read More

Reopen Safely, Commerce, Retail

Research

Deliver truly personal shopping experiences in the year ahead

Most Popular Stories

A Subscription Service Can Increase Your Bottom Line

A Subscription Service Can Increase Your Bottom Line

Beyond the Brick and Mortar: How One Restaurant Brand Was Able To Scale Their Distribution Model Fast

How COVID-19 Will Shape the 2020 Holiday Season: 5 Predictions on the Future of Retail

Salesforce.com

New Series: Becoming Retail

2020: The Year Order Management Changed Forever

Going Direct-To-Consumer, the KIND Way

Built for Maximum Volume: Living Proof’s Ecommerce Performance

As Makeup Sales Decline, e.l.f. Cosmetics Thrives on Inclusivity

“Our Journey’s Just Getting Started”: How Kimberly-Clark Addressed Its Customers’ Deepest Needs in a Time of Crisis

Business as Usual in a Global Pandemic? How Kohler Pulled It Off

Post-Apocalyptic Shopping and the Case for Optimism

Keeping up With an Unexpected Sales Surge: A Disposable Glove Distributor's Advice

The Profoundly and Permanently Altered Role of the Retail Associate

Research

Deliver truly personal shopping experiences in the year ahead

Most Popular Stories

A Subscription Service Can Increase Your Bottom Line

Beyond the Brick and Mortar: How One Restaurant Brand Was Able To Scale Their Distribution Model Fast

How COVID-19 Will Shape the 2020 Holiday Season: 5 Predictions on the Future of Retail

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

New Series: Becoming Retail

Get our bi-weekly newsletter for the latest commerce insights.

Research

Deliver truly personal shopping experiences in the year ahead

Most Popular Stories

A Subscription Service Can Increase Your Bottom Line

Beyond the Brick and Mortar: How One Restaurant Brand Was Able To Scale Their Distribution Model Fast

How COVID-19 Will Shape the 2020 Holiday Season: 5 Predictions on the Future of Retail

Americas

Europe, Middle East, and Africa

Asia Pacific