Since 2002, Crocs has relentlessly — and sometimes fearlessly — put their customers first. As their brand values state, “We were different and it made some people uncomfortable,” a subtle nod to the jabs they took for the clunky, manufactured design of their classic rubber clog.
But that didn’t...
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As a Senior Product Manager in the Customer Success Group at Salesforce, I spend a lot of time with global retail brands, helping them enable and empower their business. One of the requests I get to help customers achieve that goal is expanded mobile payment support in Commerce Cloud. It’s easy to see why. Digital […]...
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About a year ago, I met with a number of retail leaders across the globe, testing a few research hypotheses. I’d slip a few topics into conversation with retail executives to get a sense of their stance on everything from social and mobile to bots and buzzwords (and beyond). On one occasion, I...
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If you are a retailer, you are likely struggling to keep up with the ever-growing expectations of your shoppers. Today, 75% of shoppers want personalized offers and 73% will switch brands for a better shopping experience, according to the Connected Shoppers Report. With this in mind, Salesforce...
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Salesforce B2C Commerce received the highest possible scores from Forrester in areas crucial to customer success; market presence, personalization, artificial intelligence, business intelligence and analytics, and ecosystem....
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Preparations for this year’s holiday season began taking shape well before kids traded in their books for bathing suits. And now that the dust has settled on back-to-school shopping, retailers can turn their full attention to holiday planning.
With less than three months away, what can retailers...
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What’s keeping retail leaders up at night? The growth, innovation, and ubiquity of online marketplaces might top that list. You could even say the retail industry is experiencing an outbreak of agoraphobia — or the fear of marketplaces....
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‘Tis the season for voice-assisted shopping: This year, 50% of consumers will use voice search to research products, while 33% say they plan to use it to shop. Voice will power shopping behaviors this season like never before — and not just through smartphones. Devices like Echo, Google Home, Siri,...
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Voice-enabled search and shopping are just beginning to gain momentum, but they cannot be ignored as key parts of your holiday content and SEO strategies this year. Here’s the proof. Nearly 50% of people are already using voice search when researching products....
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