Content, in all its forms, has become an intrinsic part of the shopper journey —a powerful tool to engage and inform shoppers from discovery to purchase and, ultimately, advocacy. Yet, many brands still struggle mightily to execute a content strategy that takes into account the needs of the...
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“Click and collect,” sometimes referred to as “buy online, pick up in store,” will be a significant factor this holiday. According to an International Council of Shopping Centers survey, 36% of 2016 U.S. holiday shoppers who made purchases used click and collect, a figure that has been steadily...
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Today’s shoppers are relationship-driven, favoring brands that bring value and meaning to their lives. Products have become increasingly commoditized as their availability has swelled; shoppers now carry the world’s product catalog with them anywhere they go through the smartphones in their pockets...
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For many years, retail professionals have been forced to choose between the more engaging experience of a native mobile app and the much broader reach of the mobile web. That wait is over. Enter Progressive Web Apps (PWAs), which allow retailers to deliver the fast experience of a native app to a...
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Commerce took center stage at Dreamforce 2018. It was a central theme across some of the biggest product innovations and customer success stories showcased throughout the week, including Brunello Cucinelli and Metallica. We recently sat down with Commerce Cloud CEO Mike Micucci to get his thoughts...
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I spent my formative years — both in childhood and the early days of my career — in brick-and-mortar stores. I’m clearly passionate, if not a bit biased, about the role that physical stores play in attracting both customer attention and dollars. With 90% of retail revenue still coming from stores,...
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Although October is all about football season, it’s important to keep your head in the holiday game. There’s no better time than now to get your social strategy ready for the gift-buying rush. After all, we’ve seen an 87% increase in the share of orders placed through social media over the last two...
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Fashion designer Diane von Furstenberg occupies a rarified air. She is the uncommon designer who, after more than 40 years, is still intimately involved in all aspects of her eponymous brand....
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During busy holiday preparation, it’s easy for retail brands to get caught up in their own perception of “perfect” product sets or assortments....
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