COMMERCE

New Series: Becoming Retail

How to put people at the heart of digital transformation.

Dec 12, 2018 By Lindsay Moore

Why the Product Detail Page Isn’t as Important as It Used to Be

Traditionally, the ecommerce purchase was completed in one place on a brand’s site — the product detail page, or PDP. After searching through product grids and category pages, shoppers would eventually direct themselves here to make the final purchase decision. But now, it’s safe to say that the... Read More

Content Marketing, Customer Journeys, Ecommerce, Commerce

Dec 11, 2018 By Joanna Beerman

Retailers Rank Salesforce Number One in New Software Evaluation

We are thrilled to share the news that Salesforce has been ranked number one in six categories on the annual RIS Software LeaderBoard! We are happy to be recognized by RIS News, which has been chronicling the retail technology industry for decades, but we’re even more gratified that the results... Read More

Retail, Commerce, Commerce Cloud

Dec 10, 2018 By Heike Young

Millennials, Gen Z, Boomers, and Beyond: How Each Generation Shops Differently

Back in my day, we didn’t get cell phones until we were in high school. Today, kids get their first phone around age 10. The ubiquity of mobile devices and high-speed connectivity are changing the game for how marketers reach audiences — and how consumers buy (case in point: mobile growth during... Read More

Commerce, Commerce Cloud, Retail

Dec 06, 2018 By Joanna Beerman

Retail’s Big Show: 5 Things We’re Looking Forward to This Year at NRF 2019

The National Retail Federation (NRF) has been helping retail thrive for over a century. And every January in New York City, its Big Show — aptly named since it’s the world’s largest retail conference and expo — shines a spotlight on the best retail brands, their latest technologies, and what... Read More

Commerce, Events, Retail

Dec 05, 2018 By Caila Schwartz

The Art of Search: How to Convert More Shoppers with Searchandizing

After four years of publishing the Shopping Index, we noticed an emerging trend with site search in Q3 2018. We saw the highest use of site search (11%) in Shopping Index history, but revenue share from site search remains flat at 25%. This made it clear that increased use of search is not yet... Read More

Retail, Commerce

Dec 03, 2018 By Steve Stone

CIO Perspective: We All Recognize the Importance of Data to the Customer Experience, so Why Can’t We Get It Right?

I began my career in retail technology in 1992, a few years before Amazon began selling books online and would, as we all know, go on to forever redefine retail and consumer behavior. In all that time, data about customers, inventory, service, and marketing simmered below the surface of retail... Read More

Commerce Cloud, Commerce, Customer Experience, Retail

Nov 27, 2018 By Rob Garf

Holiday Flash Report: Cyber Monday Still Pops, But Deals and Revenue Now Spread Across Cyber Week

On Cyber Monday, average online discounts hit 31% – the highest all year – and those deals came with free shipping 84% of the time, Salesforce data shows. The traditional day of digital deals, when shoppers once took advantage of their employers’ high-speed internet as they returned to work,... Read More

Holiday Readiness, Retail, Retail Insights, Commerce Cloud, Commerce, Marketing Cloud, Service Cloud

Nov 24, 2018 By Rob Garf

Black Friday Holiday Flash Report: Black Friday Still Reigns in Evolving Cyber Week

Black Friday is still mighty, even in a transforming Cyber Week. A new kind of kickoff to holiday shopping is taking shape, with retailers dangling early deals, consumers window shopping on social, and mobile bringing in the majority of orders. But not everything is changing. The day after... Read More

Holiday Readiness, Retail, Commerce, Commerce Cloud, Marketing Cloud, Service Cloud, Retail Insights

Nov 23, 2018 By Rob Garf

Thanksgiving Holiday Flash Report: Shoppers Go Online Early, Go Mobile, Go Social as Digital Revenue Grows 18%

Thanksgiving weekend shopping used to be about waiting outside stores for Black Friday stampedes to begin. This year, shoppers didn't wait — they shopped online all week, with purchases peaking right after Thanksgiving dinner, Salesforce data shows. For the first time, mobile dominated online... Read More

Holiday Readiness, Retail, Retail Insights, Commerce Cloud, Commerce, Marketing Cloud, Service Cloud

Research

Deliver truly personal shopping experiences in the year ahead

Most Popular Stories

A Subscription Service Can Increase Your Bottom Line

A Subscription Service Can Increase Your Bottom Line

Beyond the Brick and Mortar: How One Restaurant Brand Was Able To Scale Their Distribution Model Fast

How COVID-19 Will Shape the 2020 Holiday Season: 5 Predictions on the Future of Retail

Salesforce.com

New Series: Becoming Retail

Why the Product Detail Page Isn’t as Important as It Used to Be

Retailers Rank Salesforce Number One in New Software Evaluation

Millennials, Gen Z, Boomers, and Beyond: How Each Generation Shops Differently

Retail’s Big Show: 5 Things We’re Looking Forward to This Year at NRF 2019

The Art of Search: How to Convert More Shoppers with Searchandizing

CIO Perspective: We All Recognize the Importance of Data to the Customer Experience, so Why Can’t We Get It Right?

Holiday Flash Report: Cyber Monday Still Pops, But Deals and Revenue Now Spread Across Cyber Week

Black Friday Holiday Flash Report: Black Friday Still Reigns in Evolving Cyber Week

Thanksgiving Holiday Flash Report: Shoppers Go Online Early, Go Mobile, Go Social as Digital Revenue Grows 18%

Research

Deliver truly personal shopping experiences in the year ahead

Most Popular Stories

A Subscription Service Can Increase Your Bottom Line

Beyond the Brick and Mortar: How One Restaurant Brand Was Able To Scale Their Distribution Model Fast

How COVID-19 Will Shape the 2020 Holiday Season: 5 Predictions on the Future of Retail

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

New Series: Becoming Retail

Get our bi-weekly newsletter for the latest commerce insights.

Research

Deliver truly personal shopping experiences in the year ahead

Most Popular Stories

A Subscription Service Can Increase Your Bottom Line

Beyond the Brick and Mortar: How One Restaurant Brand Was Able To Scale Their Distribution Model Fast

How COVID-19 Will Shape the 2020 Holiday Season: 5 Predictions on the Future of Retail

Americas

Europe, Middle East, and Africa

Asia Pacific