COMMERCE

New Series: Becoming Retail

How to put people at the heart of digital transformation.

Dec 10, 2018 By Heike Young

Millennials, Gen Z, Boomers, and Beyond: How Each Generation Shops Differently

Back in my day, we didn’t get cell phones until we were in high school. Today, kids get their first phone around age 10. The ubiquity of mobile devices and high-speed connectivity are changing the game for how marketers reach audiences — and how consumers buy (case in point: mobile growth during... Read More

Commerce, Commerce Cloud, Retail

Dec 03, 2018 By Steve Stone

CIO Perspective: We All Recognize the Importance of Data to the Customer Experience, so Why Can’t We Get It Right?

I began my career in retail technology in 1992, a few years before Amazon began selling books online and would, as we all know, go on to forever redefine retail and consumer behavior. In all that time, data about customers, inventory, service, and marketing simmered below the surface of retail... Read More

Commerce Cloud, Commerce, Customer Experience, Retail

Nov 27, 2018 By Rob Garf

Holiday Flash Report: Cyber Monday Still Pops, But Deals and Revenue Now Spread Across Cyber Week

On Cyber Monday, average online discounts hit 31% – the highest all year – and those deals came with free shipping 84% of the time, Salesforce data shows. The traditional day of digital deals, when shoppers once took advantage of their employers’ high-speed internet as they returned to work,... Read More

Holiday Readiness, Retail, Retail Insights, Commerce Cloud, Commerce, Marketing Cloud, Service Cloud

Nov 24, 2018 By Rob Garf

Black Friday Holiday Flash Report: Black Friday Still Reigns in Evolving Cyber Week

Black Friday is still mighty, even in a transforming Cyber Week. A new kind of kickoff to holiday shopping is taking shape, with retailers dangling early deals, consumers window shopping on social, and mobile bringing in the majority of orders. But not everything is changing. The day after... Read More

Holiday Readiness, Retail, Commerce, Commerce Cloud, Marketing Cloud, Service Cloud, Retail Insights

Nov 23, 2018 By Rob Garf

Thanksgiving Holiday Flash Report: Shoppers Go Online Early, Go Mobile, Go Social as Digital Revenue Grows 18%

Thanksgiving weekend shopping used to be about waiting outside stores for Black Friday stampedes to begin. This year, shoppers didn't wait — they shopped online all week, with purchases peaking right after Thanksgiving dinner, Salesforce data shows. For the first time, mobile dominated online... Read More

Holiday Readiness, Retail, Retail Insights, Commerce Cloud, Commerce, Marketing Cloud, Service Cloud

Nov 12, 2018 By James Johnson

Singles’ Day Stats You Won't See Anywhere Else

Singles' Day, a massive annual Chinese shopping event with origins in celebrating singledom, marked its 10th anniversary this year. It has grown into the largest one-day retail event in the world — twice as large as the combined five-day shopping period between Thanksgiving and Cyber Monday. But,... Read More

Commerce, Commerce Cloud

Nov 08, 2018 By Charles Maniace

Retailers, Are You Confused By Ever-Changing Tax Regulations? You’re Not Alone. Why Automation Is the Key to Seamless Compliance

Ecommerce retailers have been amazingly successful competing against their brick-and-mortar brethren, but a competitive advantage in the online world is razor-thin when an alternative is as close as a few clicks away. In this world, even the smallest missteps can lead to substantial losses. One... Read More

Best Practices, Commerce, Commerce Cloud

Oct 25, 2018 By Sara Fuhs

How Content Drives Revenue at Every Stage of the Shopper Journey

Content, in all its forms, has become an intrinsic part of the shopper journey —a powerful tool to engage and inform shoppers from discovery to purchase and, ultimately, advocacy. Yet, many brands still struggle mightily to execute a content strategy that takes into account the needs of the... Read More

Commerce, Commerce Cloud, Customer Experience

Oct 16, 2018 By Heike Young

Giving It Meaning: New Data Shows Consumers Seek Relationships, Not Transactions

Today’s shoppers are relationship-driven, favoring brands that bring value and meaning to their lives. Products have become increasingly commoditized as their availability has swelled; shoppers now carry the world’s product catalog with them anywhere they go through the smartphones in their pockets... Read More

Retail, Retail Insights, Commerce, Commerce Cloud, Marketing, B2C Marketing

A Deep Dive into the 5 Trends Shaping Marketing in 2018
By Jon Suarez Davis

How to Build Smarter Email Journeys in 2018
By Blake Miller

5 Copy Editing Tips Every Content Marketer Needs to Know
By Devon McGinnis

Research

Deliver truly personal shopping experiences in the year ahead

Most Popular Stories

A Subscription Service Can Increase Your Bottom Line

A Subscription Service Can Increase Your Bottom Line

Beyond the Brick and Mortar: How One Restaurant Brand Was Able To Scale Their Distribution Model Fast

How COVID-19 Will Shape the 2020 Holiday Season: 5 Predictions on the Future of Retail

Salesforce.com

Millennials, Gen Z, Boomers, and Beyond: How Each Generation Shops Differently

CIO Perspective: We All Recognize the Importance of Data to the Customer Experience, so Why Can’t We Get It Right?

Holiday Flash Report: Cyber Monday Still Pops, But Deals and Revenue Now Spread Across Cyber Week

Black Friday Holiday Flash Report: Black Friday Still Reigns in Evolving Cyber Week

Thanksgiving Holiday Flash Report: Shoppers Go Online Early, Go Mobile, Go Social as Digital Revenue Grows 18%

Singles’ Day Stats You Won't See Anywhere Else

Retailers, Are You Confused By Ever-Changing Tax Regulations? You’re Not Alone. Why Automation Is the Key to Seamless Compliance

How Content Drives Revenue at Every Stage of the Shopper Journey

Giving It Meaning: New Data Shows Consumers Seek Relationships, Not Transactions

Research

Deliver truly personal shopping experiences in the year ahead

Most Popular Stories

A Subscription Service Can Increase Your Bottom Line

Beyond the Brick and Mortar: How One Restaurant Brand Was Able To Scale Their Distribution Model Fast

How COVID-19 Will Shape the 2020 Holiday Season: 5 Predictions on the Future of Retail

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

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Related Blog Posts

Research

Deliver truly personal shopping experiences in the year ahead

Most Popular Stories

A Subscription Service Can Increase Your Bottom Line

Beyond the Brick and Mortar: How One Restaurant Brand Was Able To Scale Their Distribution Model Fast

How COVID-19 Will Shape the 2020 Holiday Season: 5 Predictions on the Future of Retail

Americas

Europe, Middle East, and Africa

Asia Pacific