360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Apr 17, 2020 By Peter Schwartz

4 Possible Pandemic Outcomes Every Company Needs to Consider

Will companies, governments, and health organizations collaborate effectively to end the pandemic sooner than expected? Or will countries self-isolate as the virus mutates, leading to an uptick in deaths, social unrest, and economic freefall? At this point, either of these scenarios could occur.... Read More

Future of Work, CEO, Leading Through Change, Leadership

Apr 15, 2020 By Ebony Beckwith

Chef José Andres and Musician Dave Matthews Unite in an Effort to Feed Hope to the World

This week I spoke with two inspiring celebrities who formed a friendship over their shared passion for philanthropy (and good wine): chef José Andrés and musician Dave Matthews. They shared how they use personal strengths to give back during the COVID-19 pandemic. Andrés’s fast-growing nonprofit... Read More

Business as a Platform for Change, CEO, Equality, Leading Through Change

Mar 18, 2020 By Derek Carless

The 3 Components of Value-Based Care in Med Tech

There’s a shift happening throughout healthcare and life sciences from fee-for-service to value-based care. Medical device and diagnostic companies are no stranger to this evolution. In addition to creating life-saving products, they’ve established themselves as partners to healthcare providers.... Read More

CEO, Customer Experience, Health Cloud, Healthcare & Life Sciences, Medical Devices and Diagnostics

Mar 17, 2020 By Stephanie Buscemi

Helping Business Manage Through Crisis

In this time of tremendous global challenge and continued business transformation, we’ve created Leading Through Change, a series for senior executives, small business leaders, and those in between. Our goals are simple: 1. to provide thought leadership, tips, and resources from Salesforce and our... Read More

Business as a Platform for Change, CEO, Collaboration, Customer Experience, Leadership, Strategy, Leading Through Change

Mar 11, 2020 By David Lou

Design Thinking for a Better Analytics Experience

Creating a great analytics experience can be a daunting task. For many, the word “analytics” brings to mind dashboards with dense grids of charts stemming from innumerable spreadsheets — information overload. But when we think of analytics at Salesforce, we think of apps: dynamic, focused, and... Read More

Digital Transformation, CEO, Analytics, Analytics Cloud

Mar 05, 2020 By Derek Carless

3 Ways Medical Device Companies Can Build Relationships With Consumers

Digital technology has moved the goalposts for medical device companies. The industry is moving away from devices and toward people to deliver value-based care. Interestingly, it’s wearables and sensors powering this shift. Medical device companies are able to support the patient from monitoring... Read More

CEO, Healthcare & Life Sciences, Customer Experience, Medical Devices and Diagnostics

Mar 03, 2020 By Jenny Sacks

How to Embed Customer Listening in Your Business

This post is part of a regular series called 360 Perspectives, featuring customers, partners, and experts unraveling the complexities of what it takes to change mindsets, connect silos, and put the customer at the center of their business. How well do you think you know your customers? Some of... Read More

360 Perspectives, Customer Engagement, CEO, Customer Experience, Innovation

Feb 27, 2020 By Cécile Poyet

Put Purpose at the Core of Your Corporate Strategy

Companies grow by entering new markets, addressing current customer needs, and creating products and services, often with existing business models. In the process, they may overlook one critical driver: purpose. Professor and Faculty Director Thomas Malnight of the Business Transformation... Read More

CEO, Marketing, Leadership

Feb 26, 2020 By Erik Wagner

Making Healthcare People-Centric: 4 Ways to Engage the Entire Provider Ecosystem

Let’s go back to 1999 when the music industry fought the Napster file-sharing platform tooth and nail. Napster essentially said, “You can download music, here’s the technology.” The industry did not embrace it, and it collapsed on itself. Now the industry has embraced digital distribution in the... Read More

CEO, Customer Experience, Digital Transformation, Healthcare & Life Sciences, Providers

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

4 Possible Pandemic Outcomes Every Company Needs to Consider

Chef José Andres and Musician Dave Matthews Unite in an Effort to Feed Hope to the World

The 3 Components of Value-Based Care in Med Tech

Helping Business Manage Through Crisis

Design Thinking for a Better Analytics Experience

3 Ways Medical Device Companies Can Build Relationships With Consumers

How to Embed Customer Listening in Your Business

Put Purpose at the Core of Your Corporate Strategy

Making Healthcare People-Centric: 4 Ways to Engage the Entire Provider Ecosystem

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First