360 PERSPECTIVES

How To Connect Silos
and Put Customers First

May 13, 2020 By Ari Bendersky

Innovation Expert Geoffrey Moore: Your Company’s Vision and Values Shouldn’t Change in a Crisis

Geoffrey Moore, the best-selling author of “Chasing the Chasm” and a respected marketing consultant and innovations expert, joined us to discuss how companies can thrive amid the COVID-19 crisis. Here, in the first of a three-part series, Moore encourages companies to reflect on what they can do to... Read More

Future of Work, Customer Experience, Leading Through Change, Thought Leadership, CEO

May 12, 2020 By Dana Wolfe

Healthcare Leaders Fight COVID-19 With Technology

As the COVID-19 pandemic escalated, many healthcare organizations quickly adopted digital solutions to address increased demands of their staff and clinical teams. Traditional forms of employee communication and patient engagement couldn’t scale and would no longer suffice. Technology solutions... Read More

Digital Transformation, CEO, Healthcare & Life Sciences, Leading Through Change, Thought Leadership, Health Insurance Carriers, Health Plans, Providers

May 11, 2020 By Conor Donegan

New Data on the Remote Employee Experience, and How to Improve It

Every two weeks, Salesforce Research is surveying the general population to discover how consumers and the workforce are navigating the COVID-19 pandemic. We’re posting the insights we’ve found, and tips on what businesses can do in response. Click here to explore data across demographics and... Read More

CEO, Future of Work, Research, Thought Leadership

Apr 16, 2020 By Marc Mathieu

From Breakdown to Breakthrough: A Game Plan for Brands During Times of Crisis

Marc Mathieu is Senior Vice President, Strategic Customer Transformation & Innovation, at Salesforce. It’s safe to say I’ve encountered almost every kind of brand crisis during my career. When I worked for Coca-Cola in Asia during the late 1990s and early 2000s, we dealt with government... Read More

Customer Engagement, Marketing, Marketing Cloud, Leading Through Change, Thought Leadership

Apr 14, 2020 By Tiffani Bova

Selling From Home: 10 Sales Questions From Our Community, Answered

COVID-19 has changed the way we do sales forever. Nearly everyone is now a virtual, remote seller, and that will remain mostly true even when it’s safe for us to go back to the office. It’s a major shift – one that’s led many of you to reach out for advice on how to best sell from home. Well, ask... Read More

Customer Engagement, Sales, Sales Cloud, Leading Through Change, Thought Leadership

Apr 02, 2020 By Peggy Alford

How PayPal Is Focused on Helping During Crisis

PayPal, a Salesforce customer, wrote this article. When the World Health Organization declared the novel coronavirus a pandemic last month, I was two weeks into my new job at PayPal. As the new head of global sales, my main goal was to give my team everything they needed to help our customers. But,... Read More

Business as a Platform for Change, Sales, Sales Cloud, Leading Through Change, Financial Services, Customer Story, Thought Leadership

Mar 18, 2020 By Heidi Robbins

How to Communicate With Customers During Times of Crisis

Whether it’s a global issue like COVID-19 or a local emergency, businesses must have a crisis communication plan in place for their customers. This goes beyond minor adjustments to marketing messages. The plan must extend to customer service teams, your website, social channels, customer-facing... Read More

Customer Engagement, Customer Service, Marketing, Best Practices, Leadership, Thought Leadership, Leading Through Change

Health insurance companies delight members

Feb 06, 2020 By Kimberly Arnold

5 Ways Health Insurance Companies Can Delight Members

We recently surveyed nearly 6,000 global healthcare consumers about their health insurance expectations. Here are key findings from our Connected Healthcare Consumer report. Clarity about coverage is critical ... Read More

Customer Engagement, CEO, Health Cloud, Healthcare & Life Sciences, Thought Leadership, Customer Experience, Health Insurance Carriers, Health Plans

Dec 13, 2019 By Andy Peebler

A Look Back: B2B Commerce Trends in 2019 (And What's in Store for 2020)

B2B commerce professionals are undergoing a reinvention — to focus more on digital customer engagement and service along with sales. This is driving growth in global B2B ecommerce, which Statista says will exceed $12 trillion in 2019, over six times larger than the B2C ecommerce market. Against... Read More

Commerce, Commerce Cloud, B2B Commerce, Leadership Insights, Thought Leadership

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Innovation Expert Geoffrey Moore: Your Company’s Vision and Values Shouldn’t Change in a Crisis

Healthcare Leaders Fight COVID-19 With Technology

New Data on the Remote Employee Experience, and How to Improve It

From Breakdown to Breakthrough: A Game Plan for Brands During Times of Crisis

Selling From Home: 10 Sales Questions From Our Community, Answered

How PayPal Is Focused on Helping During Crisis

How to Communicate With Customers During Times of Crisis

5 Ways Health Insurance Companies Can Delight Members

A Look Back: B2B Commerce Trends in 2019 (And What's in Store for 2020)

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How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First