Crisis drives rapid change. Across industries, we’re grappling with a communication challenge in real time. Commerce leaders face a unique need to keep a mountain of content current – all while their content teams work from home. You and your content team may feel it’s impossible to respond fast...
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With schools closed in 188 countries, there are now more than 1.5 billion students learning from home. The COVID-19 pandemic is impacting many parents as they juggle working, parenting, and homeschooling. It’s clear this is anything but business as usual.
For example, the other day, my colleague...
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Today, Salesforce Senior Vice President of Employee Marketing and Engagement Jody Kohner provides a lens into the rapid changes taking place at our company as Salesforce adapts to life and work during a pandemic. Guided by the desire to ramp up communication and to provide radical transparency for...
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In these unprecedented times, marketers have a unique opportunity to support their customers and communities. The staggering demands of pivoting a business model during this crisis are forcing marketers to rethink months of work in a few weeks or even days. Doing this right requires strong planning...
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We are in a challenging time. It has made me reflect on the many things we take for granted. And everything that once made our lives easier, from office space to public school for our children to the convenience and dependability of small businesses.
There’s the restaurant you can depend on for a...
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In times of unprecedented crisis, like the one we are living in, there are opportunities for true leaders to rise to the occasion. That was one of the main takeaways from a conversation with Soledad O’Brien. Read the rest here...
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“We are living in a metaphorical hurricane,” says Thrive Global and Huffington Post founder Arianna Huffington. “But even in the middle of the most ferocious hurricane, there is a place of calm.” In this video, the first in her weekly wellbeing-focused series for Salesforce, Huffington shares three...
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Customers are visiting FAQ pages more frequently, signing into customer portals regularly, and reaching out across all channels for help in navigating the uncertainty during the coronavirus pandemic. As your team works day in and day out to make your customers feel supported and cared for, your...
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In a crisis, the traditional ways of doing business don’t always work. And just a month into the COVID-19 pandemic, retailers are already experiencing disruptions. According to a recent survey, 47% of U.S. brands expect to see some downside revenue implications due to the novel coronavirus. And an...
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