Oct 17, 2019
By
Enrique Ortegon
Sometimes the best way to win over a customer is to tell them no. Sounds counterintuitive, but bear with me.
One of my biggest sales pitches ever was to a large bank in Latin America. There was a huge investment on the line, so it was nerve-wracking when my team kept saying no to a lot of the...
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Sales,
Small Business,
Startups