360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Nov 20, 2014 By Amber Tiffany

10 Proven Ways to Get Your Sales Line Ringing

The phone may feel like a foreign language to marketers fluent in all things digital. You speak social media, email, and search. But the phone? That's not your world. But today's buyers are multi-channel. They are mobile. And they want personalization. For them, the phone is a natural... Read More

Marketing, Digital Marketing, Cross-Channel Marketing

Oct 01, 2014 By Lauren Esposito

Email and Direct Mail Are Not on Opposing Teams

A common challenge for CMO's is getting their email marketers to acknowledge that there still is a direct mail group alive and well within their company. Meanwhile, according to the DMA, many marketers are reporting a dramatically higher response rate to direct mail than they did in the 1980's.... Read More

Marketing, Email Marketing, Cross-Channel Marketing

Aug 11, 2014 By Nicole Klemp

5 Examples of Branding Brilliance from the NFL

Millions of Americans are dusting off their jerseys and coming up with clever fantasy team names in preparation for the start of football season. Over the past few years, football has arguably overtaken baseball as "America's sport," due in large part to the popularity of the National... Read More

Marketing, Digital Marketing, Cross-Channel Marketing

Jul 02, 2014 By Jeffrey Rohrs

Smart CMOs Uncover Hidden Moments That Connect With Consumers

Following is a reprint of an article by Jeff Rohrs, VP of Marketing Insights for the ExactTarget Marketing Cloud. The post first appeared on Forbes. A couple of years ago, Seth Casteel was your average photographer, struggling to make ends meet. After splurging on an underwater camera, he happened... Read More

Marketing, Digital Marketing, Cross-Channel Marketing

Jun 03, 2014 By Justin Yoshimura

3 Loyalty Ideas That Retailers Should Steal from Travel

There's plenty about the travel industry that I wouldn't wish on my worst enemy. Hotels struggle with diminishing margins, airlines face the constant threat of restructuring, and rental car companies barely earn a return on quickly depreciating assets. Yet there's one aspect of that industry that... Read More

Marketing, Digital Marketing, Cross-Channel Marketing

May 29, 2014 By Kyle Lacy

5 Challenges to Disrupting the Marketing Model with the Customer Journey

It can be a difficult process for a brand to move from focusing on channels to experience but it is happening. McKinsey put it best in their 2013 presentation, Transforming Customer Experience: From Moments to Journeys. Customer journeys are paramount. So,how does McKinsey define the customer... Read More

Marketing, Customer Journeys, Cross-Channel Marketing

May 14, 2014 By Jonathan Gandolf

5 Plays to Score Big with the #WorldCup

As the most widely viewed sporting event, The FIFA World Cup has fans buzzing with excitement-and that goes double for marketers. After all, a lot has changed since the last World Cup in 2010; brands were socially savvy if they just simply joined the conversation. This year, brands are trying to be... Read More

Marketing, Social Media Marketing, Cross-Channel Marketing

May 13, 2014 By Guest Blogger

The 7 Steps of the Sales Hourglass

This post was drawn from the teachings contained in Duct Tape Selling - Think Like a Marketer Sell Like a Superstar by John Jantsch The Sales Funnel is a concept that's a bit broken these days because it implies that every customer lines up and marches down a predetermined path into loyalty... Read More

Marketing, Digital Marketing, Cross-Channel Marketing

May 07, 2014 By Holly Rushton

Starbucks Brews Up a Cross-Channel Win

The ExactTarget Marketing Cloud was not involved in this campaign, but we're happy to bring you examples of great marketing-even when we aren't involved in the execution. What a difference a few years (and a few new marketing channels) makes. Starbucks, in almost fairy tale fashion, bounced... Read More

Marketing, Digital Marketing, Cross-Channel Marketing

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

10 Proven Ways to Get Your Sales Line Ringing

Email and Direct Mail Are Not on Opposing Teams

5 Examples of Branding Brilliance from the NFL

Smart CMOs Uncover Hidden Moments That Connect With Consumers

3 Loyalty Ideas That Retailers Should Steal from Travel

5 Challenges to Disrupting the Marketing Model with the Customer Journey

5 Plays to Score Big with the #WorldCup

The 7 Steps of the Sales Hourglass

Starbucks Brews Up a Cross-Channel Win

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First