Nov 09, 2016 By Marta Lawrence

Three Steps for Eliminating the Silos between Service and Marketing for Better ROI

Identity theft is the fastest-growing crime in the United States. In fact, one in four people have experienced identity theft. For those of you that fall into the unlucky 25%, you know that mitigating the impact of this invasion is much more complicated than simply canceling credit cards and... Read More

Customer Journeys, Cross-Channel Marketing, Best Practices

Oct 31, 2016 By Gordon Evans

The Art and Science of Customer Experience Management

What do Zappos, Apple, Starbucks and Mercedes all have in common? Each has mastered the art and science of customer experience management. As consumers, that probably doesn't come as a surprise. We've all become highly adept at recognizing and rewarding brands that exceed our expectations... Read More

Marketing, Customer Journeys, Cross-Channel Marketing

Oct 27, 2016 By Blake Miller

3 Ways to Acquire Email Addresses with Cross-Channel Marketing

Marketing is a game of layers requiring an effective mix of channels. For example, a social ad may lead to a blog on your website, which prompts a download, which in turn triggers a welcome email. By utilizing targeted messaging via one channel, and following that up with additional messages... Read More

Marketing, Email Marketing, Cross-Channel Marketing

Oct 17, 2016 By Gordon Evans

The 5 Challenges Keeping Marketers Up at Night

Thanks to advances in technology, 1-to-1 customer journeys are possible - and marketers are reaping the rewards. Cloud computing, the rise of mobile devices, social media, and artificial intelligence have all created opportunities for marketers to reach their customers like never before. This new... Read More

Marketing, Customer Journeys, Cross-Channel Marketing

Oct 13, 2016 By Marta Lawrence

Three Steps for Eliminating the Silos between Service and Marketing for Better ROI

Identity theft is the fastest-growing crime in the United States. In fact, one in four people have experienced identity theft. For those of you that fall into the unlucky 25%, you know that mitigating the impact of this invasion is much more complicated than simply canceling credit cards and... Read More

Marketing, Customer Journeys, Cross-Channel Marketing

Oct 10, 2016 By Zachary Reiss-Davis

Your Digital Advertising Should Integrate With Your Customer Service

Have you ever gone to a brand for customer support -- already disgruntled and annoyed -- only to open Facebook that afternoon and see an ad for that brand right in your face? So have we, and that shouldn't happen in today's world of the connected customer. Instead, your digital advertising... Read More

Marketing, Digital Advertising, Cross-Channel Marketing

Sep 26, 2016 By Caroline Brown

New Research Reveals Insights into Customer Experience Trends in Consumer Products and Retail Sector

Consumer-facing industries are racing to keep up with changing customer demands and shopping preferences. Thanks to the widespread use of digital and mobile technologies - for activities such as product and price comparisons, location-based deals and coupons, and product and business ratings - the... Read More

Marketing, Customer Journeys, Cross-Channel Marketing

Sep 23, 2016 By Rebecca Otis Leder

Tips for Cross Selling: How to Stay Out of the Cross Hairs

While many of us are watching the Wells Fargo hearing recordings, you may have noticed a focus on the marketing tactic of cross-selling on the Senate floor. As a Marketing Consultant working with customers across industries-including Financial Services-I thought we should take a look at what cross... Read More

Marketing, Customer Journeys, Cross-Channel Marketing

Sep 20, 2016 By Meghann York

Customer Journey Webinar Series Now Available on Demand!

Every marketer loves to talk about the importance of customer journeys. But let's face it-delivering amazing customer experiences across every digital touchpoint is easier said than done. No worries! We've here to help. Hundreds of marketers recently joined us online for our 3-part series... Read More

Marketing, Customer Journeys, Cross-Channel Marketing

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Three Steps for Eliminating the Silos between Service and Marketing for Better ROI

The Art and Science of Customer Experience Management

3 Ways to Acquire Email Addresses with Cross-Channel Marketing

The 5 Challenges Keeping Marketers Up at Night

Three Steps for Eliminating the Silos between Service and Marketing for Better ROI

Your Digital Advertising Should Integrate With Your Customer Service

New Research Reveals Insights into Customer Experience Trends in Consumer Products and Retail Sector

Tips for Cross Selling: How to Stay Out of the Cross Hairs

Customer Journey Webinar Series Now Available on Demand!

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First