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Drew Beechler
I am a Content Strategist on Salesforce's Content Marketing team. I currently manage the Salesforce Marketing Cloud Blog, content marketing data analysis & reporting, and breaking into new content areas. I have a passion for startups, digital marketing, and advertising. I also would consider myself a music, film, and sports enthusiast in my free time.
Content Marketing Institute and MarketingProfs recently released the fifth annual B2B Content Marketing Benchmarks, Budgets, and Trends-North America report. The report is full of statistics and trends in content marketing, but here are some key takeaways for content marketers when it comes to...
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Halloween is upon us. This Friday over 160 million people will celebrate by dressing up, giving out candy, attending parties, and covering porches in spooky decorations.
We've been listened to Halloween social media buzz using Radian6 social listening data over the past 30 days, and created the...
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Recently, a Facebook advertising technique, "dark posts," has been gaining a great deal of attention from social media strategists and advertisers.
The term dark posts actually refers to a Facebook "Unpublished Page Post" which is a Facebook advertisement post that is not publicly posted to a...
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Last week I wrote a beginner's guide to Facebook mobile app ads and discussed the different Facebook mobile app ad units and the benefits of using Facebook mobile app ads.
As a refresher, last year Facebook launched mobile app install ads and mobile app engagement and conversion ads that are...
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Facebook introduced Mobile App Install and Engagement Ads last year (see video below). Many marketers, though, are still struggling with what exactly mobile app install and mobile app engagement ads really are and how they can provide value to their business.
What are Facebook Mobile App Ads?
To...
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On Wednesday morning of Connections 2014, we heard from Kyle Lacy, Director of Global Content Marketing & Research at the ExactTarget Marketing Cloud, in one of our breakout sessions.
Kyle shared on key technology trends that are transforming how customers communicate and how brands should be...
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The customer journey is comprised of a thousand moments.
Jeff Rohrs, Vice President of Marketing Insights at the ExactTarget Marketing Cloud, presented on this idea of making the most out of mobile moments along the customer journey in one of Connections 2014's breakout sessions.
Moments...
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Jared Smith, President of Ticketmaster North America joined Marc Benioff on main stage yesterday and told how Live Nation and Ticketmaster had more trending data, purchase data, and live entertainment data than anyone else in the world, but they were doing very little with it. They decided they...
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Even if you aren't in Indianapolis this week for the Salesforce ExactTarget Marketing Cloud's digital marketing event of the year, Connections, we still have plenty of opportunities for you to learn and be inspired from our speakers and Marketing Cloud product announcements.
This year, we...
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