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Drew Beechler
I am a Content Strategist on Salesforce's Content Marketing team. I currently manage the Salesforce Marketing Cloud Blog, content marketing data analysis & reporting, and breaking into new content areas. I have a passion for startups, digital marketing, and advertising. I also would consider myself a music, film, and sports enthusiast in my free time.
Face it — founding, running, or working for a startup is hard and can be extremely stressful. The only constant is change, priorities are always shifting, and productivity is the key to success.
As an entrepreneur or employee at a startup, it’s vital for you to be as productive and...
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As we enter 2015, we are bound to see countless resolutions made (and broken) over the next few weeks. With the beginning of a new year also comes yearly planning, sales forecasts, and goal-setting in your professional life as well. As you start to map out your strategic plans and goals for your...
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Can you recall the first time you heard someone mention social media as a business tactic?
Odds are, you were skeptical. Yet social channels like Facebook and Twitter quickly proved that they’re much more than status updates and cat videos. Today, most businesses understand that social media can...
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Over the past year, Salesforce Marketing Cloud has conducted a number of original research studies, benchmark reports, and marketing leadership surveys. All of this new research has given us quite a library of data and mind-blowing statistics on how both brands and consumers use technology to...
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At Dreamforce 2014 Blake Cahill, head of global digital marketing at Phillips, shared his experience and perspective on the evolving customer decision journey from a linear funnel to a dynamic loop.
Back in 2011 Philips officially adopted a "Customer Decision Journey" model. They have...
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In 2010 American Express officially launched Small Business Saturday. It took place on the Saturday after Thanksgiving, and it's intention was to promote small businesses across the country and encourage people across the country to shop locally that Saturday. In 2011, the U.S. Senate...
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This is a compilation of two posts that originally appeared on the Salesforce Marketing Cloud Blog for both B2B and B2C marketers.
Content Marketing Institute and MarketingProfs recently released the fifth annual B2B Content Marketing Benchmarks, Budgets, and...
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We recently analyzed over 3 million tweets and 2 million Facebook posts in our Social Engagement Benchmark Report for Twitter and Social Engagement Benchmark Report for Facebook. These reports analyzed benchmark statistics across our seven key industries-including Retail and E-Commerce-and revealed...
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We recently analyzed over 3 million tweets and 2 million Facebook posts in our Social Engagement Benchmark Report for Twitter and Social Engagement Benchmark Report for Facebook. These reports analyzed benchmark statistics across our seven key industries-including Consumer Packaged Goods (CPG)-and...
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