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Drew Beechler
I am a Content Strategist on Salesforce's Content Marketing team. I currently manage the Salesforce Marketing Cloud Blog, content marketing data analysis & reporting, and breaking into new content areas. I have a passion for startups, digital marketing, and advertising. I also would consider myself a music, film, and sports enthusiast in my free time.
If you're going to invest time in social media, you need to measure performance, but it can be difficult to identify relevant metrics. There's no one-size-fits-all method of measuring social media success because goals vary from brand to brand. But you can certainly find ways to measure all the...
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FinancesOnline.com recently compiled research from studies by the ExactTarget Marketing Cloud, Pew Research, and Nielsen on how women and men differ in their usage of social media and mobile. We know that women and men use social media and mobile devices in different ways, but this research has...
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Social is increasingly a crucial part of the marketing mix. Forrester reports that social media spending in the U.S. is expected to grow from $4.8 billion in 2013 to $12.6 billion in 2018. In addition, 58% of marketers say they plan to increase their social marketing budget, according to the...
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With a famous CEO and founder in Jack Dorsey and over $200 million in venture capital from some of the largest VC firms and companies, Square has been in the limelight since its inception.
If you're not already familiar with Square, the mobile payments company first came onto the scene...
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Last week IPG Media Lab released a new report on messaging apps and how brands are experimenting with marketing campaigns on these new platforms.
Facebook's acquisition of WhatsApp for $19 billion brought significant coverage for the mobile messaging app industry as a whole. Ever since, brands...
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Last week, Facebook announced the rollout of a new opt-in feature called "Nearby Friends." As its name suggests, the new feature allows you to discover if friends are nearby or precisely where they are located using location sharing from your iOS or Android device.
A number of potential...
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Facebook has entered into an agreement to purchase WhatsApp, a messaging app that has seen explosive growth with over 450 million monthly active users. Facebook is shelling out $16 billion in cash and stock, an additional $3 billion in restricted stock units to employees and founders, and a $1...
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The United Nations Children's Fund (UNICEF) is one of the world's most well-known nonprofit organization working in more than 190 countries and territories improving children's lives by providing health care and immunizations, clean water and sanitation, nutrition, education,...
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