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From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Dec 01, 2021 By Salesforce

Why Super ‘Stapling’ Has Made Member Engagement a Top Priority for Superannuation Funds

Updated super fund regulations are motivating funds to amp up customer engagement. Personalisation, education and digitisation will be key to customer retention and acquisition as old customer streams disappear thanks to super ‘stapling’.... Read More

Financial Services, Customer Engagement, Personalization

Nov 30, 2021 By Salesforce

The Top 3 Small Business Trends for 2022

As small and medium businesses start to wrap up 2021, research reveals 3 key trends that are likely to determine success in 2022. Watch the video and get the insights.... Read More

Small Business, Research, Customer Engagement, Digital Transformation

Nov 29, 2021 By Derek Laney

Great Minds of Service: 5 Stand-out Stats and How to Use Them in Your Own Organisation

In our Great Minds of Service series, we’ve heard inspiring examples of improving the customer experience. And we’ve broken down some numbers that can help you make a case for transforming service in your own organisation.... Read More

Service, Service Cloud, Customer Service, Customer Experience

Nov 25, 2021 By Salesforce

Infographic: The 7 Best Tips for Keeping Teams Healthy in 2022

Looking to promote a healthier workplace in 2022? Here are seven of our favourite tips from experts we’ve consulted.... Read More

Business as a Platform for Change, Equality, Future of Work, Fourth Industrial Revolution, Leadership Insights, Practical Tips

Nov 24, 2021 By Salesforce

Five Traits of Great Sales Reps

Building a great sales team is not an easy task. We’ve listed five traits that make a great sales rep so that sales managers and leaders can use these insights when hiring their next sales superstar.... Read More

Sales, Sales Cloud, Sales Strategies, Leadership Insights, E-Books

Nov 23, 2021 By Salesforce

Corporate Traveller Harnesses ‘Work From Anywhere’ Tech in Order to Keep Flying

With digital solutions like Quip, and some swift adaptations of a strong culture to a work-from-anywhere model, Corporate Traveller was able to retain staff and maintain relationships with customers throughout the pandemic & lockdown.... Read More

Sales, Practical Tips, Digital Transformation

Nov 19, 2021 By Salesforce

How the Warehouse Group Tracks Customer Lifetime Value to Deliver a Highly Effective Marketing Strategy

While customer lifetime value is a more complex metric for marketers to measure, the benefits in terms of customer experience and potential for ROI are significant. Here The Warehouse Group’s Michelle Anderson shares the challenges and value of measuring customer lifetime value.... Read More

Marketing, Customer Experience, Strategy, Customer Journey

Nov 18, 2021 By Salesforce

How nib Is Providing More Value for Members Through Personalisation and Real-Time Engagement

With visions and aspirations far beyond health insurance, nib is bringing a data-first approach to its marketing, sales and service teams that is revolutionising customer experience. Josh Griffiths, nib’s Group Manager - Marketing Automation, tells us how.... Read More

Marketing, Customer Experience, Digital Transformation, CRM, Marketing Automation, Marketing Personalization, Marketing Cloud

Nov 18, 2021 By Salesforce

Inside Retail: Customer Service Essentials for Your Business This Holiday Season

12 ways of service: A retailer's guide to customer service this holiday season. While retailers have an almost unlimited number of ways to offer customer service to their customers, the following 12 ways can help you get started.... Read More

Service, Service Cloud, Shopper Experience, Customer Service, Customer Satisfaction, Customer Experience

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