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From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Jan 10, 2022 By Salesforce

4 Email Marketing Automation Tactics to Grow Your Sales Pipeline

Discover how to build email marketing automation customer experiences that feel natural, relevant and build a sales pipeline.... Read More

Email Marketing, Marketing, Marketing Automation, Marketing Cloud

Dec 22, 2021 By Leandro Perez

How to up skill for the future of work according to our Salesforce community

The past year has taught us a lot about the future of work. Leandro Perez reveals the top insights on the future of work.... Read More

Future of Work, Leadership, Leadership Insights, Practical Tips

Dec 15, 2021 By Salesforce

Canva, Foxtel and The Warehouse Group reveal their digital transformation success lessons

In the face of a rapidly evolving business landscape, organisations are looking for a leg-up when implementing significant change. We sat down with Canva, The Warehouse Group and Foxtel to hear stories of transformation and the lessons they learned along the way.... Read More

Digital Transformation, Customer Engagement, Customer Experience

Dec 14, 2021 By Salesforce

The Year in Sales: Lessons From 2021 With Pip Marlow and Tiffani Bova

2021 has been a unique year for sales, one that we can learn from in many ways. To put sales professionals in good stead for 2022, Salesforce’s Pip Marlow and Tiffani Bova have shared some of the many lessons learned from selling over the past 12 months.... Read More

Sales, Sales Strategies, Leadership, Productivity, E-Books, Practical Tips

Dec 13, 2021 By Salesforce

SMB Trailblazers’ favourite customer moments in 2021

Four small and medium-sized businesses share their surprising wins and customer outcomes from the past 12 months, and why each one has a lesson for 2022.... Read More

Small Business, Research, Trailblazer Story, Customer Engagement, Digital Transformation

Dec 10, 2021 By Salesforce

Staying in the Green: Why Reaching Net Zero Is One of the Biggest Imperatives in Business

Businesses play a central role in creating a more sustainable world. But what does sustainability mean in a business context? How can it move beyond just a buzzword? We take a deep dive into this topic.... Read More

Business as a Platform for Change, Sustainability

Dec 09, 2021 By Robert Lopez

Norths Collective Serves Community Members by Going Deeper Into Customer Data and Marketing Personalisation

The deeper Norths Collective has dived into data-driven marketing strategies, the more engagement and growth they have seen. Here, Robert Lopez shares their successes with Marketing Cloud and their detailed plan to harness the power of Interaction Studio.... Read More

Marketing, Marketing Automation, Marketing Cloud, Marketing Personalization, Personalization, Customer Engagement, E-Books

Dec 07, 2021 By Salesforce

How the Intersection of Technology, Innovation and Sustainability Drives Sales at 3M

With smart technology tools and clear focus on sustainability, 3M sales teams are able to add value to each step of the customer journey.... Read More

Sales, Sales Cloud, Sales Strategies, E-Books, Digital Transformation, Sustainability

Dec 02, 2021 By Salesforce

5 New Sales Metrics Every Sales Manager Should Be Thinking About

Discover why businesses are considering sales performance metrics that shift focus to long-term customer and employee relationships.... Read More

Sales, Sales Strategies, Customer Engagement, E-Books

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