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Nov 24, 2020 By Robert Lopez

How Norths Collective Uses Cutting-Edge Personalised Marketing

Consolidating your data so that you can identify customers and talk to them in a personalised way grows their brand love. Robert Lopez, Brand and Digital Innovation Manager at Norths Collective, reveals how his company did this to find and target a key part of its customer base – mothers.... Read More

Marketing, Marketing Personalization, Personalization, Best Practices

Nov 20, 2020 By Salesforce

How OFX Uses Personalised Marketing to Build Trust in Volatile Times

Communicating with clients so that you are addressing their needs enhances brand trust and ultimately leads to more business. Bridie Smith, Global Head of Customer Relationship Marketing at OFX, explains how her company has kept marketing personal during COVID volatility.... Read More

Marketing, Marketing Personalization, Digital Transformation, Personalization, Best Practices

Nov 04, 2020 By Esse Spadavecchia

How Data and Personalisation Helped Mortgage Lending Platform Athena Build Its Brand and Reputation

When you’re a new player in a well-established industry like mortgage lending, it’s hard to make yourself stand out. Lending startup Athena’s Chief Experience Officer Esse Spadavecchia shares how data and personalisation become powerful differentiators.... Read More

Financial Services, Financial Services Cloud, Data Management, Personalization, Customer Experience, Analytics

How to achieve customer personalisation with Koda Capital

Nov 02, 2020 By Salesforce

Koda Capital’s Dos and Don’ts for Personalisation

We spoke with small business Trailblazer Andrew Rutherford from Koda Capital to find out his dos and don’ts to personalising the customer experience.... Read More

Customer Story, Customer Success, Infographics, Marketing, Small Business, Digital Marketing, Customer Experience, Personalization

Aug 06, 2020 By Salesforce

The Shift to D2C: How Consumer Goods Can Connect With Consumers

Instagram is the new shopping mall, the direct-to-consumer (D2C) channel has become paramount, and delivering on sky-high consumer expectations is more important than ever. It’s a digital frontier, and businesses need to keep innovating to keep consumers on side and stay ahead of competitors.... Read More

Consumer Goods, Social Media, Social, Digital Transformation, Direct-to-Consumer, Personalization

Feb 26, 2020 By Barry Dietrich

Infographic: How Governments Can Build Trust

In partnership with Boston Consulting Group, we asked 1600 ANZ citizens and business representatives how governments can win their trust.... Read More

Infographics, Customer Experience, Salesforce Culture, Personalization

Jun 24, 2019 By Salesforce

State of Service: Service Trends Across APAC

The State of Service report highlights customer service and CX trends from 700 service professionals across Singapore, India, and Australia and New Zealand. ... Read More

Service, Customer Experience, Customer Service, Personalization, Omni-channel

Jun 16, 2019 By Salesforce

State Of Service: Key Highlights For APAC

The State of Service report highlights global customer service and CX trends from more than 3500 service leaders. This infographic examines how APAC stacks up.... Read More

Service, Personalization, Customer Service, Customer Experience, Artificial Intelligence, Omni-channel

Apr 09, 2019 By Salesforce

State Of Service: 2019’s Changing Customer Service Trends

Customer service hasn’t just changed — it has undergone a dramatic transformation. New research into the latest trends identify exactly what organisations need to know about what that transformation looks like and how to be ready for it. Great products are powerful building blocks for any... Read More

Service, Customer Service, Customer Experience, Personalization, Customer Success

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