Nov 28, 2018 By Salesforce

Why Personalised Marketing Is The Future Of Consumer Engagement – And How To Get There

The only way marketers can engage the customers of today is to create intelligent, personalised marketing journeys. Technology is making this possible.... Read More

Commerce, Marketing, Marketing Automation, Personalization, Customer Success

Nov 22, 2018 By Salesforce

Why personalised marketing matters more than ever

AI and data-driven marketing have shifted from optional, rarely used features to customer expectations. In the fourth annual State of Marketing Report, 52% of B2C customers said they would switch brands if they didn’t feel they were receiving a personalised experience. ... Read More

Artificial Intelligence, Personalization, Data Management, Analytics, Marketing

Nov 20, 2018 By Salesforce

Finservs have lost consumers’ trust – and tech can help rebuild it

We’re officially in a trust crisis – with trust falling globally across media, business, government and NGOs. Australia is far from immune, sitting just four percentage points shy of taking the ‘least trusting country’ title from Russia, according to Edelman’s Trust Barometer.... Read More

Financial Services, Customer Experience, Personalization, Artificial Intelligence

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Why Personalised Marketing Is The Future Of Consumer Engagement – And How To Get There

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