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State of the
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Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

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Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

EXPLORE SERIES

Jul 17, 2020 By Leandro Perez

4 ways we built team resilience for the next normal

To thrive we need to ensure we’re readying our people, including our leaders, for what's next. It’s vital that we uncover how we built team resilience during uncertain times, and how we can continue to build it moving forward. Here’s how we're building resilience for the rest of 2020 and beyond.... Read More

Work.com, Leadership Insights, Leadership

Jul 16, 2020 By Vu Tran

GO1 shares the foundations of a great lead generation campaign

What are the ingredients to a successful lead generation campaign? Sales and marketing working together? Data? GO1’s Chief Growth Officer and Co-Founder Vu Tran shares his ingredient list.... Read More

Sales, Lead Generation, Data Management, Sales Strategies, Customer Engagement

Jul 14, 2020 By Silvana Tagand

Navigating a New Financial Landscape With Xero

Online accounting software company Xero shares how small businesses can navigate a new financial landscape – and it’s not just about knowing your numbers.... Read More

Small Business, Commerce, CRM

Jul 09, 2020 By Salesforce

4 ways banks can increase customer happiness with connected CX

Whether applying for a loan, opening an account, suspending a misplaced card, selecting insurance, funding a term deposit or just making a straightforward payment, today’s consumers expect to be able to do it all quickly, easily and from their preferred devices.... Read More

Customer Experience, Artificial Intelligence, Financial Services, Customer Engagement

Jul 08, 2020 By Tony J Hughes

Sales Leaders Agree: Soft Skills Enabled by Technology is the Future of Sales

Tony Hughes shares sales insights from his conversation with sales leaders Sally Farrow and Nicole Woodley: soft skills and technology is the future of sales.... Read More

Future of Work, Sales, Sales Strategies, Digital Transformation

Jul 07, 2020 By Salesforce

Infographic: In Marketing, Can We Achieve What We Can’t Measure?

ANZ marketing leaders shared their insights for the latest State of Marketing report – and told us their top priorities, metrics and more.... Read More

Marketing, Research, E-Books, Infographics

Jul 06, 2020 By Brian Solis

The Future Of Retail: Behavioural Change In The Novel Economy

The pandemic has fast-tracked the digitisation of consumers, and now brands have to catch up. The relationship between humanity and digital needs to be stronger in ways most organisations haven’t ever thought of before – and it all starts with focusing on what matters to your customer.... Read More

Consumer Goods, Retail, Retail Insights

Jul 02, 2020 By Brett King

The Future of Financial Services: Digital Customer Engagement

COVID-19 has accelerated change across financial services, altering consumers’ behaviour and expectations, as well as operating models and value chains. In the lead-up to Salesforce Live for Financial Services our keynote speaker Brett King shares his insights into the future of financial services.... Read More

Digital Transformation, Financial Services, IT

Jul 01, 2020 By Salesforce

How to Make IT a Business Partner

“If you don’t understand both the business and the people, you simply cannot put together a technology strategy.” Richard Hilliard on how IT leaders can become essential partners in their business.... Read More

IT, Digital Transformation, Customer Story

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