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How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

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From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Jun 29, 2020 By Salesforce

How TOMS Drives Impact and Engages Shoppers With Social

Staying at home has meant more time on social media and less time in shoes. Iconic footwear brand and pioneer of enterprise 1-for-1 programs TOMS listened to its audience, finding an opportunity to increase impact and brand relevance.... Read More

Consumer Goods, Retail, Social Media, Social Media Marketing, Social, Leading Through Change

Jun 29, 2020 By Salesforce

Help Customers Navigate Financial Uncertainty With Connected Digital Banking

Financial services providers around the world are helping millions of people and businesses manage financial uncertainty. Here are 3 guiding principles for tech leaders looking to digitise and connect the systems, processes and key channels that support increased customer demand.... Read More

Financial Services, Leading Through Change, Digital Transformation

Jun 29, 2020 By Simon Gascoigne

Sydney Trailblazers Shift To Virtual Meetings

The community’s need for connection and support doesn’t stop – so neither did the Sydney Admin Group’s meetings. In fact, they ramped up to weekly virtual catch ups, writes group Co-Leader Simon Gascoigne.... Read More

Trailblazer Story, Online Community

Jun 26, 2020 By Salesforce

4 advertising strategies that work in a downturn

Based on the experience of Salesforce customers and members of The CMO Club, we’ve assembled a brief playbook for advertising in a downturn, with actions built around insight, impact, improvement and investment.... Read More

Advertising, Ecommerce, Marketing, Customer Engagement, Leading Through Change

Jun 26, 2020 By Salesforce

Meet Alex Masters: From Door-to-Door Seller to Public Sector Advisor

Alex Masters: door-to-door seller to public sector advisor. See how this Strategic Account Director found her perfect job advising the government on technology solutions.... Read More

Careers, Salesforce Ohana, Public Sector, Sales

Jun 25, 2020 By Stuart Ward

4 disciplines that create transformational mindsets for financial services leaders

Do you have the behavioural data that tells you when someone is thinking of buying a home? Can you talk to that person when they’re thinking of buying a home, on the platform they want to talk? Can you do all of this at scale? Changing this is, in many cases, a question of leadership’s mindset.... Read More

Innovation, Financial Services, Digital Transformation, Leadership

Jun 24, 2020 By Salesforce

Infographic: Setting Your Small Business up for Success

CreativeCubes.Co, Scouts New Zealand, A Team Tuition and more SMB Trailblazers share their best advice on setting your small business up for success and growth in the months and years ahead.... Read More

Small Business, Trailblazer Story, Customer Story, Customer Success, Digital Transformation, Infographics

Jun 23, 2020 By Salesforce

How to Update a Customer Service Charter for Today’s Climate

Updating your customer service charter probably isn’t high on your list right now. We’re here to tell you it should be. Read what should be updated.... Read More

Customer Service, Customer Satisfaction, Service

Jun 22, 2020 By Salesforce

Infographic: The True Cost of Technology

The APAC Employee Engagement Report provides critical insights to help IT and people leaders accelerate growth. The findings demonstrate that while technology is a critical enabler, substandard tech can have a significant negative impact on productivity and morale.... Read More

IT, Digital Transformation, Research, Infographics

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