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Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Oct 05, 2022 By Salesforce

Asahi and Metcash Rethink B2B Commercial Excellence

Leaders from Metcash and Asahi Beverages share how they improved their supply chain relationships. ... Read More

Retail, Commerce

Sep 28, 2022 By Salesforce

What Is Salesforce Genie?

Salesforce Genie is the real-time platform for customer magic. We answer some basic questions about what it does and how it works.... Read More

Commerce

Aug 04, 2022 By Jo Gaines

State of Commerce 2022: Research Shows Importance of Visibility and Flexibility

The latest State of Commerce report is out, and it reveals why successful commerce strategies will depend on greater visibility and flexibility. Salesforce’s Jo Gaines explains why.... Read More

Commerce, Commerce Cloud, Customer Engagement, Research, Marketing

Mar 16, 2022 By Salesforce

What Is ‘Phygital’? 4 Examples of Trailblazers Getting It Right

Phygital is a relatively new business strategy that blends the physical and the digital. But what exactly does that mean and how can harnessing the phygital benefit your business? The answers can be found in these four Trailblazer success stories.... Read More

Digital Transformation, Retail, Commerce

Sep 03, 2021 By Salesforce

What Is Order Management? And Why Should Your B2C or B2B Care?

For the modern business, a solid order management system is integral in taking an order from cart to customer. Here, Luke Ball, VP of Product Management breaks down the whats, whys and hows of successful order management.... Read More

Commerce

Sep 22, 2020 By Salesforce

Headless Commerce 101: Meet Consumers Where They Are

Consumers want to shop with the retailer that meets them where they are – even as that ‘where’ changes. Be that retailer: find out more about headless commerce.... Read More

Commerce, Commerce Cloud, B2C Marketing, Customer Experience

Jul 14, 2020 By Silvana Tagand

Navigating a New Financial Landscape With Xero

Online accounting software company Xero shares how small businesses can navigate a new financial landscape – and it’s not just about knowing your numbers.... Read More

Small Business, Commerce, CRM

Apr 24, 2020 By Rob Garf

Four ways retailers can support shoppers’ needs

Retailers are responding with agility and resilience as demand for essentials increases, foot traffic disappears and shoppers needs change.... Read More

Commerce, Consumer Goods, Leading Through Change, Retail

Apr 07, 2020 By Salesforce

How Retailers Are Connecting With Online-Only Customers

Commerce Cloud Chief Customer Officer Adriana Bourgoin shares best practices for pivoting retail experiences to digital — and how brands are tackling the challenge. ... Read More

Leading Through Change, Commerce Cloud, Commerce, Digital Transformation

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