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Mar 23, 2022 By Salesforce

Datorama Explained in 2 Minutes

Marketers use an average of 13 disconnected marketing and advertising platforms, and Datorama is the innovation that brings everything together. Here, product marketer Dan Scodellaro is given 2 minutes to explain exactly how Datorama saves you time, money and effort.... Read More

Marketing Cloud, Marketing Automation, Digital Transformation

Mar 16, 2022 By Salesforce

What Is ‘Phygital’? 4 Examples of Trailblazers Getting It Right

Phygital is a relatively new business strategy that blends the physical and the digital. But what exactly does that mean and how can harnessing the phygital benefit your business? The answers can be found in these four Trailblazer success stories.... Read More

Digital Transformation, Retail, Commerce

Mar 15, 2022 By Alexandra McDonald

We’re Facing a Widening Digital Skills Gap — It's Time to Take Action

Salesforce’s 2022 Global Digital Skills Index report is in and the results reveal that both Australia and New Zealand are well behind on digital readiness. Alexandra McDonald outlines the various causes of the digital skills gap and points towards a future where we can work together to close it.... Read More

Digital Transformation, Future of Work, Research

Feb 16, 2022 By Robert Colborne

The Rise of CDP and Its Role in the Marketing Technology Stack

According to the latest State of Marketing report, marketers across ANZ are jumping aboard CDP. Here, Salesforce’s Robert Colborne, explains why this piece of tech is changing the game, breaks down its benefits and points marketers in the right direction.... Read More

Marketing, Data Management, Digital Transformation, Research

Feb 10, 2022 By Salesforce

Cybersecurity Insights: Secure Your Data — Your Most Valuable Business Asset Yet

Cybersecurity is vital for every business in the digital-first world. Explore our cybersecurity infographic to see how to secure your most important business data. Can you afford not to protect your data?... Read More

IT, Digital Transformation

Feb 07, 2022 By Salesforce

Why the Most Important Phase in a Digital Transformation Is Before You Start

Now more than ever there is an imperative for organisations to meet customer expectations, capitalise on new technology and create a working environment that attracts the best talent. Learn how Salesforce helps customers plan their most ambitious digital transformations.... Read More

Digital Transformation

Dec 15, 2021 By Salesforce

Canva, Foxtel and The Warehouse Group reveal their digital transformation success lessons

In the face of a rapidly evolving business landscape, organisations are looking for a leg-up when implementing significant change. We sat down with Canva, The Warehouse Group and Foxtel to hear stories of transformation and the lessons they learned along the way.... Read More

Digital Transformation, Customer Engagement, Customer Experience

Dec 13, 2021 By Salesforce

SMB Trailblazers’ favourite customer moments in 2021

Four small and medium-sized businesses share their surprising wins and customer outcomes from the past 12 months, and why each one has a lesson for 2022.... Read More

Small Business, Research, Trailblazer Story, Customer Engagement, Digital Transformation

Dec 07, 2021 By Salesforce

How the Intersection of Technology, Innovation and Sustainability Drives Sales at 3M

With smart technology tools and clear focus on sustainability, 3M sales teams are able to add value to each step of the customer journey.... Read More

Sales, Sales Cloud, Sales Strategies, E-Books, Digital Transformation, Sustainability

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