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State of the
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Discover the trends shaping the
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Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

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Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Oct 22, 2019 By Vala Afshar

Customer engagement in a post-digital world

A decade since mobile, social, cloud and analytics, we’re in a post-digital world. Customer engagement drives the new transformation and businesses must embrace the next wave of emerging technologies. Vala Afshar shares his insights.... Read More

Marketing, Digital Marketing, Digital Transformation, Thought Leadership

Jul 18, 2019 By Salesforce

Digital Transformation Fatigue Is Taking Our Eyes off the Customer

Chris Skinner shares his insights into the future of financial services in Australia, arguing that those who prioritise the customer in the open data economy will come out on top.... Read More

Financial Services, Customer Experience, Customer Success, Digital Transformation

May 01, 2019 By Jo Gaines

How Top Marketers Are Managing Data With a DMP

Why now, more than ever, marketers are turning to data management platforms to provide greater value to their business.... Read More

Data Management, Analytics, Digital Transformation, Marketing

Apr 02, 2019 By Salesforce

How Executives Can Deliver Scalable Success With AI and Emerging Tech

11% of organisations have an AI strategy, but that will increase to 74% by 2021. Here’s how leaders can build scalable success on emerging technology.... Read More

Artificial Intelligence, IoT, Digital Transformation, Customer Success

Jan 30, 2019 By Salesforce

Opening The Doors To Success: 8 Paths To A Successful Digital Transformation

Here are 8 doors you can open to achieve a successful digital transformation. ... Read More

Customer Experience, Customer Success, Digital Business, Digital Transformation, Marketing, Partner, Service

Jan 22, 2019 By Salesforce

Four Principles to Reach Marketing Maturity

Mark Cameron explores what it takes for marketing teams to play a role in digital transformation strategy.... Read More

Customer Success, Customer Experience, Marketing, Digital Transformation

Jan 14, 2019 By Brett King

The future of banking

The future of banking is built on digital platforms, and customer trust will be gained through digital experiences. Brett King, author of Bank 4.0, shared his insights into how banks and fintech can win customer trust without a building, branch or ATM in sight.... Read More

Digital Transformation, Financial Services, Fourth Industrial Revolution, Service, Customer Service, Artificial Intelligence

Jan 08, 2019 By Salesforce

6 Tips for Creating an Amazing Self-Service Portal

Self-service customer support is table stakes in today’s 24/7, digital-first world. Here’s six tips to create an amazing self-help centre experience.... Read More

Customer Service, Service, Digital Transformation, Customer Experience, Small Business

Dec 20, 2018 By Tony J Hughes

Coming full circle: How a 360 degree view delivers satisfaction and productivity

Sales expert Tony Hughes spoke to Spark New Zealand's Sales and Marketing Automation Manager, Andrew Binnie, on the company’s digital transformation strategy.... Read More

Dreamforce, Sales, Einstein, Digital Transformation

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