NEW RESEARCH

State of the
Connected Customer

Discover the trends shaping the
future of customer engagement.

Featured

Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

GET THE TOOLS

Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

INSPIRE ME

Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

EXPLORE SERIES

Aug 21, 2017 By Nancy Georges

What motivates a potential customer to choose your brand?

Today’s customer has high expectations when choosing a brand. Learn how to deliver the right experience to meet these needs.... Read More

Retail, Marketing, Customer Experience, Customer Journey, Customer Service

Aug 16, 2017 By Salesforce

4 ways to positively disrupt customer expectations

Businesses are challenged to compete on customer experience, but those customer expectations have changed. Here’s how to surprise and delight, every time.... Read More

Customer Experience, Customer Journey, Customer Service, Service

Aug 11, 2017 By Mark Cameron

The Australian shopper has never had so much power

As the retail sector evolves, the average customer's expectations are changing too. To stay ahead of the curve, businesses need to adapt.... Read More

Retail, Research, Customer Experience, Guest Blog

Jul 21, 2017 By Salesforce

How to turn smartphone shoppers into buyers

Customers will soon place more orders on their phones than any other device. The smartphone shopper is becoming too powerful to ignore.... Read More

Retail, Customer Experience, Customer Journey

Jul 19, 2017 By Vincent Cotte

Loyalty is revenue. Here’s how customer service can boost both

Customer service is the ultimate customer experience enabler. Here are three ways financial services can boost service satisfaction, loyalty, and revenue.... Read More

Service, Financial Services, Sales, Customer Experience

Jul 14, 2017 By Sassoon Grigorian

Why the Australian Government needs a Chief Customer Officer

The service expectations of today’s connected citizens are vastly different. The meet them, the Australian Government needs a Chief Customer Officer. ... Read More

Customer Experience, Public Sector, Innovation

Jun 28, 2017 By Salesforce

Infographic: 4 ways to win on customer experience

Customer experience has become the battleground for business differentiation. And top customer service teams are paving the way. Here’s how.... Read More

Customer Service, Customer Experience, Service, Service Cloud

Jun 23, 2017 By Salesforce

How to achieve customer-centricity in financial services

Superannuation fund Mercer is transforming its business by prioritising customer-centricity – a feat only possible through technology.... Read More

Customer Experience, Financial Services, Customer Success, Success Stories, Customer Story

May 22, 2017 By Robert Wickham

Small business and tech: A marriage made in CX heaven

The biggest challenge for a small business is keeping up with customer expectations set by the Ubers and Airbnbs of the world. Here’s how to do it.... Read More

Customer Experience, Small Business, Startups

Watch the best of Salesforce World Tour Sydney 2022 on Salesforce+.

Editors' Picks

INFOGRAPHIC

Salesforce.com/au

Get a monthly round-up of our top blogs straight to your inbox.